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What are native ads? If you’re following advertising industry news, “native advertising” seems to be the latest buzzword. As is usually the case with new technologies and their implementations, the term is thrown around loosely and with no clear definition as to what qualifies as a “native ad”. Below is an overview of the many forms of native advertising seen today, some work better than others, depending on the platform, the content, and how well they integrate with the user/viewer native experience. We’ve narrowed down a few methods of native advertising examples with emphasis on the most common forms of native ads seen across the web today.
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Native Advertising Examples
What are native ads?
Following is an overview of the many forms of native advertising seen today, some work better than others, depending on the platform, the content, and how well they integrate with the user/viewer native experience. We’ve narrowed down a few methods of native advertising examples with emphasis on the most common forms of native ads seen across the web today.
In-feed Native Ads
In-feed” native ads are exactly what they sound like, native advertising units that are created to match the website’s look, feel, and format of the site that in which they appear on. These native ads are probably the most commonly seen native ad units. From a publisher’s perspective, In-feed native ads allows the monetization of sections of their website where they previously couldn’t.
In-feed Native Ads
Advertorials - Branded Content
With origins in the print publishing industry, Advertorials are the most complex form of native advertising. Rather then having a simple native ad with minimal to no actual “branded” content like other forms of native advertising, advertorials pack content marketers and brands are looking to get across their audience. Advertorials are most effective when they uphold high quality writing standards, and when the advertiser is well aware of the publisher’s audience, their psychographics and demographics.
Advertorials - Branded Content
Advertorials - Sponsored Content
The other side of advertorial content is similar to branded content, but it’s much more about real promotion of the brand itself. Rather than a written piece that mimics original articles on a site or is directly relevant to the type of stories that are common to the publisher’s site, sponsored content is more promotional material written to specifically convey the brand marketer’s message.
Advertorials - Branded Content
Related Content &Recommendation Widgets
Also known as discover widgets, these are one of the most used forms of native advertising examples you'll see on the web today. These units are always positioned at the bottom of the pages and they carry advertisements are not necessarily relevant to the publisher’s site.
Related Content &Recommendation Widgets
Related Content &Recommendation Widgets
Related content widgets can also be seen in text only links
Custom Native Ad units
Are exactly that, custom, these units don’t have a specific category. They are customized to each publisher’s platform and made to fit the specifications that would allow it to flow most seamlessly on websites. They are usually designed to mimic the website’s unique content and flow organically within a site’s design and user experience.
Custom Native Ad units
Custom Native Ad units
Sponsored Social Media posts
These native advertising examples allow brands to utilize their social media to reach their audience directly. They use the form of in-feed units to promote their brands and usually it’s always accomplished by targeting their users behaviorally and most commonly used on Twitter & Facebook today.
Sponsored Social Media posts
Facebook feed sponsored post
Sponsored Social Media posts
Twitter promoted tweet
Visit us at www.stackadapt.com to learn more about the world of native advertising and our capabilities to help you use it effectively
