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Felix Krueger, the mastermind behind the Brand Discover work at Fairfax, outlined which content creation principles publishers, agencies, and brands should follow to successfully offer truly engaging Native Advertising experiences. View the video of this presentation here: http://www.iabaustralia.com.au/events-training/recent-events-and-training/item/1512-iab-native-advertising-seminar
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January 2014 IAB Native Advertising Seminar
© 2014 IAB Australia Pty Ltd
Native Advertising Seminar
31 January 2014
January 2014 IAB Native Advertising Seminar
© 2014 IAB Australia Pty Ltd
#iabnative
January 2014 IAB Native Advertising Seminar
© 2014 IAB Australia Pty Ltd
Advertorial is Dead, Long Live Native Advertising Felix Krueger Emerging Solutions Specialist Fairfax
IMAGE: theharlow.net
SOURCE: AdWeek
SOURCE: AdWeek
SOURCE: Forbes.com