Native advertising trendsTop native advertising trends in magazine media

Jesper LaursenCEO, Native Advertising Institute, Denmark

Native Adverting Trends in Magazine Media

Jesper LaursenCEO, Native Advertising Institute@jesperlaursen

Attitude towardsnative advertising

Sales and Services

Budgets

Native Advertising Trends 2016: The News Media IndustryJesper Laursen and Martha Stone

October 2016

Facts About the Research

The Research

• Collaboration between FIPP and the Native Advertising Institute

• Second edition• Data collection June-August 2017• 207 respondents from 53 countries• Both editorial and commercial executives

• Report will publish next week

Attitude towardsnative advertising

72%

9%

3%

52%3%

3%11%

Sales and Services

24%

14%

Budgets

What percentage of native advertisingrevenues comes from print

What percentage of native advertisingrevenues comes from print

2016 = 32%

One thing that needs to change

”We don’t label”

”We don’t label”

Promo code:

FIPP35

Thank you!

jesper@native‐institute.com@jesperlaursen

www.nativeadvertisinginstitute.com