A Project On

“MARKET RESEARCH OF NEW PRODUCT”

For the fulfillment of B.Com Degree Sem.-V, Div-A

in the Subject of A.M.M.

Submitted To:-

Department of Management,

Ashvinbhai A. Patel Commerce Collage,

2nd Floor, S.K. Patel Building,

Sector-23, Gandhinagar – 382 023.

Project Guide:-

Prof. Sonal Madam

Ahsvinbhai A. Patel Commerce Collage,

Sector – 23, Gandhinagar.

Research Scholars

Sr. No. Name of the Student G.R.No. Roll No.

1 Sakhiya Piyush P. 5330 147

2 Tambadiya Moshin A. 5039 145

3 Sachora ramiz J. 4714 125

4 Sanghariyat Jainafbanu M. 4412 126

5 Prajapati Parth D. 4531 118

6 Prajapati Krunal C. 4532 117

7 Goswami Ronak K. 4529 21

8 Darji Shital N. 4451 10

9 Dave Heli P. 4486 12

10 Thakar Ronak J. 4445 139

INDEX

Introduction

Sr.

No.

Title Page No.

1

Introduction 1

2

INTRODUCTION OF COMPANY 2

3

INTRODUCTION OF PRODUCT’S -PRODUCTS DESCRIPTION

3

4

INTRODUCTION OF NEW PRODUCT -ABOUT THE PRODUCT

-LATEST DESIGN

-DURABLE AND RELIABLE

-Fact File

4

5 Photos 5

6

New Product Development Process 1. IDEA GENERATION

2. IDEA SCREENING

3. FEATURES & BENEFITS

6

7

Questions for market research on a new

product

7

8

OVERVIEW OF NEW PRODUCT LAUNCHES

STUDIED

8

9

Statistical Analysis 9

10

Marketing Research report

For New Product

10

11

CONCLUSION 11

INTRODUCTION

MOKSHA TECHNOLOGY & HAMMER PVT. LTD.

has become a leading manufacturer in field of

construction equipments

mounted Hydraulic Breaker and Hydraulic

Vibratory Hammer

and the best solutions of Hydrualic attachments.

MOKSHA TECHNOLOGY & HAMMER PVT.

LTD.exports its products to mainly Central Asia

NTRODUCTION OF COMPANY

MOKSHA TECHNOLOGY & HAMMER PVT. LTD.

has become a leading manufacturer in field of

construction equipments producing boom

mounted Hydraulic Breaker and Hydraulic

Vibratory Hammer introduces a new generation

and the best solutions of Hydrualic attachments.

MOKSHA TECHNOLOGY & HAMMER PVT.

exports its products to mainly Central Asia

MOKSHA TECHNOLOGY & HAMMER PVT. LTD.

has become a leading manufacturer in field of

producing boom

mounted Hydraulic Breaker and Hydraulic

introduces a new generation

and the best solutions of Hydrualic attachments.

MOKSHA TECHNOLOGY & HAMMER PVT.

exports its products to mainly Central Asia

and other more 30 countries such as America,

India, Malaysia, Hong Kong, Thailand etc.

And especially in Central Asia markets, our

products enjoy reputation as a brand

of the highest value.

Our supplying of products in various articles

and excellent quality has given the

trustworthiness and recognition from our

customers and also competitive quality

and best delivery is our company's unique and

outstanding merit not able to be

compared with other's.

We are devoting ourselves to provide you

high quality products and prompt

service and developing new technology

focus on the realization of customer's

satisfaction by manufacturing good

products, which made it possible to acquire

high reputation from worldwide clients and

to be best company in the 21st

century.

Our technical engineering and stringent

quality control and more than 17 years

combination of various construction field

experiences in Hydraulic Attachments

help ensure long products life with

consistent high quality output.

We are always thinking of customer side.

Thanks

INTRODUCTION OF PRODUCT’S

� Hydraulic Hammers

PRODUCTS DESCRIPTION

All products are not only well sold in

China, but also to Southeast Asia, Middle

East, Australia, India, Africa, Europe and

America.

In order to meet the requirement of

international market, FOTMA will strive

to upgrade our products and keep on

innovation so as to provide perfect

products and best service to the

customers both from domestic and

abroad.

INTRODUCTION OF NEW PRODUCT

The concept of the high performance

boom-mounted hydraulic hammer was

pioneered by Moksha Construction

Products, LLC. Moksha, which continues

to lead the industry, has combined

performance, efficiency and reliability in

their boom-mounted Sandvik hydraulic

hammers, the Moksha AR Series™, and

the Hy-Ram™ Series breakers to offer

several design advantages over other

hammer manufacturers.

Moksha is launching the new T&H

850 hydraulic breaker, which is lighter

than its predecessor but offers better

performance and higher efficiency.

This breaker is 130 kg lighter and its

service weight of 4,100kg enables use of

smaller carriers of 40tonnes to 70tonnes.

"Both in terms of performance and

efficiency, the improvement in

comparison to the predecessor model is

considerable," said product line manager

for hydraulic breakers Gordon Hambac.

"We were able to achieve increases in the

double-digit percentage range."

New Product Development Process

1. IDEA GENERATION

I have an idea for a new T&H 850 for huge

construction -I have searched for a

manufacturer, but it seems all roads lead to

other country. So than after I Diagram and

describe our product, keeping all our creativity

channels open. Draw your vision of the idea

before I conduct a product search, so that I do

limit our originality. Graph paper can help the

dimensionally-impaired draw their products in

relative perspective.

2. IDEA SCREENING

A unique, fully patented major safety feature

of the TEFRA Coupler.

The Smart Valve is a simple, patented, totally

effective solution ensuring that the

attachment and release sequence cannot be

started until the Coupler is orientated

towards the operator and close to the

ground. This eliminates the possibility of an

unsafe situation occurring.

The Smart Valves compact design means it

can be totally enclosed within the hydraulic

cylinder at the centre of the Coupler; this

protected position means it cannot be

contaminated.

3. FEATURES & BENEFITS

� All units are computer designed and

engineered to meet customer’s specific

applications.

� Choose from heavy duty or extra heavy duty

booms to handle hammers up to 4,000

pounds.

� Control stations and power units are

matched to the boom, breaker and

application to maximize production.

� Power packages are available in three

models to suit job applications and

operational needs.

� Choose from select hydraulic hammers with

wide ranging breaking forces to provide

outstanding versatility.

� Available options include insulated, climate-

controlled, sound-proof cabs; centralized

lubrication systems; and waist-mounted

operational controls.

PHOTOS

Questions for market research on a

new product

Full Name: _____________________________________________________________________________________

Date of Birth: DD/MM/YY

Permanent Residential address: ___________________________________________________________

Office address: ________________________________________________________________________________

Telephone no (M): ___________________________________ (R) __________________________________

E-mail id: ___________________________________

1. How would you rate the attractiveness of our product?

o Very attractive Attractive

o Neutral Not attractive at all

2. Do you find the product easy to handle?

o Yes

o No

3. How advanced do you find the technology of our

product?

o Very advanced

o Advanced

o Normal

o Not so advanced

4. If you are not likely to use our new product, why not?

o Do not want a product like this

o Satisfied with competing products currently

available

o Cannot pay for a product like this

o Not willing to pay for a product like this

o Other (please specify)

5. What is the least attractive factor about our product?

o Design

o Handling options

o Technology

o Price

o Other

6. Have you used similar product of another brand?

o Yes

o No

7. Do you find the price of the product reasonable?

o Yes

o No

8. How would you rate your experience of using our

product?

o Excellent

o Good

o Satisfactory

o Bad

09. Would you like to use our product again?

o Yes

o No

10. Would you recommend our product to your friends or

relatives?

o Yes

o No

OVERVIEW OF NEW PRODUCT

LAUNCHES STUDIED

The new product cases reported on for this study cover a

host of product categories and include such products as

ready-to construction, civil engineering, athletic port and

mines. Over 80% of the launches detailed in this report

occurred in 2000, 2005, or 2010.

Over half (55%) of the new product cases were classified

by the executives as 'entirely new products to the

organization.'

The vast majority of new product cases (87%) relied on

either existing technology or a minor technological

innovation, while only 14% relied on a major technological

breakthrough.

Statistical Analysis

The typical study participant has managed new products for

fifteen years and has been personally

responsible for introducing an average of four new products

extensions from planning through market launch.

All statistical significance testing reported in this document has

been performed at the 95% level of confidence, with significantly

higher differences denot

For clarity, corresponding questions from the survey are listed

below the charts and tables.

0

1

2

3

4

5

T & H 60T & H 70

Statistical Analysis

The typical study participant has managed new products for

fifteen years and has been personally

for introducing an average of four new products

extensions from planning through market launch.

All statistical significance testing reported in this document has

been performed at the 95% level of confidence, with significantly

higher differences denoted by an asterisk (*)

For clarity, corresponding questions from the survey are listed

below the charts and tables.

2000

2005

2010

T & H 100

T & H 151

The typical study participant has managed new products for

for introducing an average of four new products

All statistical significance testing reported in this document has

been performed at the 95% level of confidence, with significantly

For clarity, corresponding questions from the survey are listed

2000

2005

2010

Marketing Research report

For New Product

MOKSHA TECHNOLOGY & HAMMER PVT. LTD. is one

of the many products having very well export

potential Company. Hydraulic hammers is a

production in seam I aired regions of India, Pakistan,

USA. Etc.

The manufacture of Moksha, being a construction

and civil engineering based industry, has a great

scope for development in a Megacity & country like

India. Hammer is the main raw material required for

the manufacture of construction. This has very

important and vast application in different industrial

areas. It is widely used in Port & mines industries, oil

industries. The industries like Road line business,

Building Makers etc also has application of MOKSHA

Products.

So far as future demand is concerned, are the end

uses industries are growing at a moderate rate.

Therefore in future, it can be assured that there is a

good scope for new investment.

CONCLUSION

Hydraulic hammers are used widely now in

construction fields such as road, civil engineering,

port, and mines. How to design them optimally, and

how to control their working and improve working

efficiency are interested to many researchers and

manufacturers. The dynamic characteristics of them

will affect their performance and working efficiency.

To investigate these problems and to improve

efficiency of their analysis, the study is done based

on the software ADAMS. According to working

principle of a hydraulic hammer, a dynamic model of

hydraulic system coupling with mechanical system is

established in ADAMS/Hydraulics here. Some

important and interesting phenomena, and especially

its dynamic characteristics are found by study of

piston motion, oil flow and accumulator pressure in

the hydraulic system, and some important working

parameters affecting the normal working of the

hydraulic system are also found, which can be used

to guide optimal design of hydraulic hammers.