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Digital Marketing in 1 Day Keynote. Delivered 16th November at Spant! in the Netherlands. More at http://lc.tl/dm1d
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LondonCalling.co
Digital Marketing Strategies
The revolution has already arrived
@Andrew Grill - Digital Marketing in 1 dayAmsterdam, November 2010
LondonCalling.co
Why are we where we are?
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Social media is just like real life!
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans http://lc.tl/gap
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The competitive advantage
of truth
Failing to deliver and sustain truth will be indicators of broader
operational weaknesses.
Jonathan Salem http://lc.tl/truth
Failing to deliver and sustain truth will be indicators of broader operational
weaknesses
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”
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The twitter tax
http://lc.tl/tax
@youpvanthek
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Social media in the hotel industry
“”
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So you need a social media guru to do all this?
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What makes a good campaign
•Conversation not advertising
•Let me share the content
•Multi-platform
•Lives on after the campaign ends
•Something people will want to talk to others about
•Measurable uplift in sales / interest
• It’s just that little bit different
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Oldspice
•Anyone not seen this?
•Became a “must see”
•Press covered it
•Lived on as @replies via video messages
•Grover from Sesame Street parodied it
• Initial 107% uplift in sales
•Not many mentions of people trying/buying product?
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Why is social media now so important
•Two way medium
• Instant feedback
•Promotes sharing of ideas and information
•Complements everything you are currently doing
•Relatively simple to establish a presence
•Your competitors are already doing it
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Free advice to agencies & brands
•Put some hooks in the creative that allow you to talk about the ad long after it has gone
•Crosses from social > traditional media - free push
•Make sure you understand the medium – make sure you use it
• If not on Twitter – get on it today!
•Follow me @andrewgrill if not sure how to start
•http://lc.tl/t
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From hearing to listening
•Not just about ticking the boxes
•Act on the feedback you receive
•Admit mistakes and learn from them
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The future
•New channels
•Peer advocacy becomes key sales driver
•Mobile + social becoming key
•Foursquare – standout example for retail
•Hotels – 25% leads via Foursquare in future
http://lc.tl/ad2020
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One to watch - Foursquare
http://lc.tl/4
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When do people visit my store?
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What should I do next?
•Claim your brand on Twitter & Facebook
• Identify who is going to monitor and maintain
•Arm the team with tools to contribute also
•Put our social media credentials on your web front door
•Grab a short URL version of your brand
•Start tweeting and following
•Promote your social media presence internally as well
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You also need to monitor social media
http://lc.tl/vt
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@AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/dm1+44 788 198 6694
