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Presentation by Andrew Grill at the March 2011 Online Marketing Conference in Nottingham. More on the conference at http://lc.tl/omce
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LondonCalling.co
Social media is not just for Kids
…it’s the must have tool for your business
@AndrewGrill Online Marketing Conference & ExhibitionEMCC, 21st March 2011
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Social media is just like real life!
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
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Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
Operations delivers.
Any gap between the two drives a conversation on the social web.
Dave Evans http://lc.tl/gap
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The competitive advantage
of truth
Failing to deliver and sustain truth will be indicators of broader
operational weaknesses.
Jonathan Salem http://lc.tl/truth
Failing to deliver and sustain truth will be indicators of broader operational
weaknesses
“
”
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The twitter tax
http://lc.tl/tax
“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of
your company’s operators to do their jobs.”
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Social media in the hotel industry
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Social media in the hotel industry
“”
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Social media is noisy
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Social media is demanding
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Social media is unforgiving
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Social media is NOT
a replacement for marketing
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Social media can drive yourmessage further
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You need to give people something to talk about
and share
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Mobile in the mix
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What is it about mobile?1. Personal – my media
2. Always carried
3. Always on
4. Built in payment
5. Recounts the audience
6. There at the point of creative impulse
Alan Moore “The glittering allure of the mobile society” http://lc.tl/allure
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200 million Facebook users
update via their mobile
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40% of all tweets are from a mobile
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135 million tweets per day
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= 54 million mobile tweets
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One to watch - Foursquare
http://lc.tl/4
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When do people visit my store?
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So you need a social media guru to do all this?
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Social Media
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Social Intelligence
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“If you’re not open to feedback,you’re not ready to play”
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The Future of Social
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Peer Advocacy
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What Next?
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Grab your brand
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Listen…
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Learn..
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Promote your presence
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Engage..
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Integrate..
http://lc.tl/4rules
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@AndrewGrillContact via http://lc.tl/cSlides http://lc.tl/omce0788 198 6694
