Online monitoring 101

What is it?Why do you need it?

What can it do?

@andrewgrill

Is this your company?

lc.tl/listen

Listen

Learn

Engage

Integrate

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another choice

Dave Evans lc.tl/delivers

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another choice

Dave Evans lc.tl/delivers

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another choice

Dave Evans lc.tl/delivers

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another choice

Operations delivers

Any gap between the two drives a conversation on the social Web

Dave Evans lc.tl/delivers

Social Media is demanding attention

Listening is NOT spying

lc.tl/bt

Research the market

lc.tl/ebuzz

So many choices…

lc.tl/ebuzz

What is it?

•Much more than “Google alerts” and Tweetdeck

•Sentiment analysis

• Influencer analysis

•Actionable insight

•Relevant content

•Value add to your business & brand

Track conversations in real-time

lc.tl/pulse

Relevant content

lc.tl/voice

Manual sentiment scoring and analysis

lc.tl/voice

Sentiment Analysis

lc.tl/voice

Influencer Analysis

lc.tl/voice

Brand Cloud

A Brand Cloud is a great way to understand how terms can differ from one brand to another. Placement of words in this visual is key. Words closer to the top align with your brand, where words at the bottom align with your competitor..

lc.tl/voice

Why do you need it?

lc.tl/united

United Breaks Guitars

lc.tl/eurostar

What can it do?

•Provide early warning or problems

•Customer service

•Spot trends

•Stay ahead of the competition

•Market research

•Product improvements

•Recruitment

Things you should ask any provider

• Staff experience

• Data sources

• Sentiment

• After sales support

• Reporting capability

• Investment in product development

• Local presence

Top tips

• Start the party by listening

• Be open and honest

• Be responsive

• Follow through – twitter is asynchronous

• When you scream on twitter, everyone hears you

• One good tweet deserves another

• Research by having your own twitter account and watch what goes on

Social media is just like real life!

Follow me on twitter.com/AndrewGrill

www.visibletechnologies.com

contact via http://lc.tl/c

+44 788 198 6694