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WELCOME TO THE NEWSCRED #THINKCONTENT TOUR
#ThinkContent@NewsCredJeremy to update the logo
Andrew GrillGlobal Managing Partner, IBM SocialIBM
#ThinkContent@NewsCred
CREATING EMINENCE AS A BRAND WITH THOUGHT LEADERSHIPAndrew Grill, IBM
#ThinkContent@NewsCred
The Power WithinCreating Eminence as a Brand With Thought Leadership
@AndrewGrillGlobal Managing Partner, IBM Social Consulting
Creating Eminence as a Brand With Thought Leadership4
#SocialSerendipity
Use IBM brand advocates Power of storytelling by your own staffHR example generating own content in NY and on stage at AOTInhi cho at ANZ eventBrand Advocates INTERNAL4 examples of brand advocates on cameraYour employees are the power withinStory without advertising and marketing
AG here on stage
5
Arrived San Francisco. I tweet wherever I go, and my wife thinks its crazy but you never quite know what might happen next and I really believe in social serendipity
6
Another Australian, who Id never met, but had been meaning to meet saw my tweet and suggested we catch up. We ended up having lunch at Fishermans wharf and he introduced me to an Australian investor who hired me to become the CEO of an online influencer company called Kred.7
A thought leader can refer to an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.
Thought leadership builds trustBecoming the go to person within and outside your organizationIncreasing your social media influence and value to a brand
9
social.bz/ibv
#BrandAdvocates
Use IBM brand advocates Power of storytelling by your own staffHR example generating own content in NY and on stage at AOTInhi cho at ANZ eventBrand Advocates INTERNAL4 examples of brand advocates on cameraYour employees are the power withinStory without advertising and marketing
AG here on stage
11
The art of sellingwithout a sales pitch
Its not what you know.Its not who you know.Its who knows what you know.@jkhoey
social.bz/bmf
Social media is the best pieceof market research you NEVER commissioned@AndrewGrill
Madeleine is influenced by people she has never met
As CEO of Kred I came face to face with how influence is working on social media21
social.bz/buying
online social networks play a vital role in the purchase process of84% of the most senior B2B buyers
27
social.bz/bluenotes1
Youve just watched a 20 minute ad for IBM
@AndrewGrill