@andrewgrill

LondonCalling.mobi

Engagement in the real world

Why are we here?

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.

Operations delivers.

Any gap between the two drives a conversationon the social Web.

Dave Evans bit.ly/nublack

4 rules

Listen

Learn

Engage

Integrate

bit.ly/4rules

ListenListen

Learn

Engage

Who do we engage with?

Just like in real life…

Integrate

@andrewgrill

LondonCalling.mobi

andrew@andrewgrill.com