From Social Media to Social Business

@AndrewGrillGlobal Partner - Social Business @IBM

Trendsnight 2015

2004 TrendOne-One Marketing

archive.org

Watch at http://social.bz/bmf

Trend 1

Social

Social

Trend 2

Social media is the best pieceof market research you NEVER commissioned

Social Noise becomes Social Intelligence

“Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.”

Angela Ahrendts, former CEO of Burberry

Twitter’s got the fuelIBM’s got the engine

Trend 3

Don’t become a“Social Switchboard”

Trend 4

Five Factor Model :• Openness• Conscientious• Extroverted• Agreeable• Neurotic

Ford’s 12 “Universal Needs”:

• Structure• Challenge• Excitement• Liberty• Harmony• Closeness

Five Values:• Self-transcendence• Conservation• Self-enhancement• Hedonism• Openness-to-Change

Social behaviors:e.g., when tweeting

Trend 5

Social Mediabecomes

Social Business

A social business is an organization

whose culture and systems

encourage networks of peopleto create business value

Social is the new production line for the

knowledge age

Trend 6

Your value will no longer be what you know, it will be what you share

@AndrewGrill

andrew.london