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The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
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MARKETING LUNCH & LEARN
How to propel your brand into the new world of marketing (*with an integrated data strategy!)
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SOCIAL • NETWORKS • GOOGLE • WIKI • DIRECT MAIL • FLICKR
• BILLBOARDS • DISPLAY ADS • FACEBOOK • EMAIL • SKYPE •
BLOGS • TELEVISION • AOL • STREAMING TV • HULU • GMAIL •
MOBILEME • DIGG • PODCASTS • INSTANT MESSAGING •
TWITTER • WIDGETS • FAN • SLIDESHARE • RADIO • MSN •
HABBO • YOUTUBE • BANNER ADS • MY SPACE • PAGE • YAHOO
• HOTMAIL • SMUGMUG • MAGAZINES • VIRTUAL •
NEWSPAPERS • BLOGSPOT • WORDPRESS • ACCOUNT • VIDEO
• GROUP • COMMUNITY • CROWDSOURCING • FAN • HULU •
CHANNEL • PHOTO SHARING • ACCOUNT • INTERNET • TEXT
MESSAGING • APPLICATION • MICROBLOGGING • HOTMAIL •
YOUTUBE • FAN • WIDGETS • APPS • WOM • GEO TARGETING •
AGENDA
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• State of Cross Channel Identity Resolution
• Case Study: Social Insight (Kevin Bacon)
• Case Study: Mobile Apps (Couch Commerce)
• Must, Should, Could
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Linkages
• Name • Address • Zip+4 • Phone • DMA • Store • ConsumerView
• IP • Cookie • MAC-Address • UserID • OpenID • Email
• Handle • Domain • Social-graph • Followers
• Number • DeviceID • Geo
KEVIN BACON
Social Insight
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SOCIAL CRM :: (AS DEFINED BY A PRAGMATIC, NUMBERS DRIVEN MARKETER)
Leveraging the social channels, all of them, because they
are many, to gain actionable (trigger-able) insights that can
be used to drive messaging and contact strategy in other
channels.
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~7B
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Social ≠ First Click Measure the social effect of an ad, email or post, not just the first click Techlightenment’s Social Attribution platform helps you to understand who engaged, converted and interacted with your brand and the value of those interactions across generations of activity.
We know you’ll this
COUCH COMMERCE
Mobile Apps
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MUST, SHOULD, COULD
Action plan on where, when, and how you could get started
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MUST:
BEGIN
IMPLEMENTING
MOBILE
COMPONENTS
TO YOUR
MULTI-CHANNEL
STRATEGY
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SHOULD:
DEVELOP A
PLAN FOR
WEAVING YOUR
MULTICHANNEL
NET
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SHOULD:
BEGIN TRIAL
WITH NEW
CAPTURE &
MEASUREMENT
TECHNIQUES
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Marcus Tewksbury is a product strategy and business development expert with over 15 years of experience defining, marketing, and ultimately selling new B2B marketing services and technology offerings. Today, Marcus focuses on strategic accounts for Experian Marketing Services, a powerful new agency model focused on driving relevant messaging based on sound customer intelligence, where he partners with marketing executives on how to best harness their customer relationships to develop "big ideas" that open new markets and expands revenue opportunities with existing ones. Over his career he has successfully launched dozens of products that have generated millions in revenue and been adopted by brands like Alterian, Baxter, Coach, Eddie Bauer, Hallmark, Hot Topic, Kaloo, KAO, Microsoft, Restoration Hardware, Service Master, Tower Records, ULTA, Walgreens, Wal-Mart, West Marine, Williams Sonoma. Marcus is a frequent speaker, having appeared at events for the American Marketing Association (AMA), Canadian Marketing Association (CMA), Direct Marketing Association (DMA), Integrated Marketing Summit, The Economist, Media Post, and Illinois Technology Association (ITA). His writing and presentations have appeared or been cited in numerous publications like Mashable.com, USAToday, Wall St. Journal, and the Word of Mouth Marketing Association (WOMMA). He has also been a guest lecturer at numerous universities such as Georgetown, Northwestern, DePaul, U. of Chicago, and York. More on Marcus’s thought leadership can be found on his award winning blog http://themarketingmojo.com.
Marcus Tewksbury
Vice President, Strategy and Consulting ------------------------------------------------------------------------------------
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© 2011 Experian Information Solutions, Inc. All rights reserved.
