Agile Tour Brussels 2015 : Lean UX workshop

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  • LEAN UX

    Getting out of the deliverables business

    Applying lean to User eXperience

    Frederik Vannieuwenhuyse @vfrederik

    http://value-first.be

  • Agile Tour Brussels 2015

  • Agile Tour Brussels 2015

  • Agile Tour Brussels 2015

  • The Lean Series

  • http://www.helloerik.com/wp-content/uploads/zen-diagram.jpg

  • http://www.stefangolling.de/wp-content/uploads/2014/07/BDUF_vs_MVP-1170x716.png

  • http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/

    https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too

    LEAN UX

    https://www.youtube.com/watch?v=szr0ezLyQHY

    https://www.youtube.com/watch?v=szr0ezLyQHY

  • @vfrederik

  • @vfrederik

  • Given: a problem statement

    Steps:

    1. Who is the user?

    2. State the desired outcome (and validation)

    3. Define a feature

    4. Write the hypothesis

    LEAN UX workshop

  • THINK: problem statement

    Exam

    ple Our hotel website / mobile app was designed to rent hotel rooms to travellers. We offer the lowest room price possible.

    We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months.

    How might we improve our website / mobile app so that our hotel website / mobile apps becomes attractive and 10% more visitors are converted to booking a hotel room?

  • THINK: hypotheses

    We believe that adding hotel room images on the booking page

    for Mary (= a site visitor)

    will achieve more customer conversions

    validated by a 10% increase in customers who booking a hotel room.

    Exam

    ple

  • THINK: hypotheses

    We believe that adding hotel room images on the booking page

    for Mary (= a site visitor)

    will achieve more customer conversions

    validated by a 10% increase in customers who booking a hotel room.

    Exam

    ple Feature

    Personas OutcomeMeasurement

  • THINK: hypotheses

    We believe that [FEATURE]

    for [PERSONAS]

    will achieve [OUTCOME]

    validated by [MEASUREMENTS / FEEDBACK].

  • STEP 1 Who is the user?

    GOAL Understand your customer, the end-user.

    TOOLS Your brain; team work; proto-persona

    1. List possible users. Pick 1 user.

    2. Create a proto (ad hoc) persona:1. a name2. demographics3. behaviours4. user needs

  • THINK: proto-personas

    http://www.anthonycreyes.com/wp-content/uploads/2014/10/Persona.jpeg

  • STEP 2 Whats the objective (outcome)? How do we measure its success?

    GOAL Define an objective (outcome) to improve your product or service and its User eXperience.

    TOOLS Your brain; team work; notes (stickies); dot voting

    1. List a number of possible improvements for your product or service. Think about outcomes (objectives) NOT features (solutions).

    2. Prioritise. Pick 1 objective.

    3. Define a metric to measure the success of the objective.

  • STEP 3 What's the feature?

    GOAL Define a feature (solution, functionality, etc) that will serve the users need (and meet the objective set)

    TOOLS Your brain; team work; notes (stickies); dot voting

    1. List possible features

    2. Prioritise. Pick 1 feature

  • STEP 4 Formulate the hypothesis!

    GOAL Express all the assumptions made into a testable form.

    TOOLS Your brain; team work; hypothesis statement

    Combine the persona, objective, metric and feature into a hypothesis statement.

  • THINK: hypotheses

    We believe that [FEATURE]

    for [PERSONAS]

    will achieve [OUTCOME]

    validated by [MEASUREMENTS / FEEDBACK].

  • http://i.ytimg.com/vi/a-J_SwmMJyo/maxresdefault.jpg

    Steve Blank

  • Documents dont solve customers problems.

    (and working software)

    Good products do.

  • Dont design (dont build) stuff people dont use

  • LEAN UX

    Applying Lean Principles to Improve User Experience

    Book by Jeff Gothelf and Josh Seiden

    http://www.leanuxbook.com

    Concepts and techniques about Lean UX are attributed to the authors of this book.

    http://www.leanuxbook.com