UX Strategy and Lean UX

  • Published on
    17-Aug-2014

  • View
    5.171

  • Download
    7

Embed Size (px)

DESCRIPTION

Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.

Transcript

  • UX Strategy & Lean UXJohn Whalen, VP, UXPA-DC @johnwhalen #leanux #uxdcCopyright 2012-2013 Brilliant Experience
  • Meet John Cognitive Vision PhD: Neuroscience Science Linguistics Math in Brain PhD Cognitive Science Johns Hopkins Univ Post Doc at UCLA during Dot.Com boom John Whalen Professor in Psychology CEO, UX Lead Brillian Experience Usability/ User Accessibility Experience Online Information Strategy ArchitectureCopyright 2012-2013 Brilliant Experience
  • Meet Brilliant Experience User Insights Strategy & Ideation User ExperienceCopyright 2012-2013 Brilliant Experience
  • John tell me more about yourself,it is all so fascinating!
  • Agenda Introduction Define a Strategy Session or Design Studio Try it here in our sessionCopyright 2012-2013 Brilliant Experience
  • Learn how to create a winning strategy anddesign concepts through strategy workshops anddesign studios. Find out how UX is at the heart ofhot concepts such as LeanUX, Design Thinkingand Agile Development.Copyright 2012-2013 Brilliant Experience
  • Or, how do we cross the chasm? Great Experience, User Insights Successful Product Insert Magical Process HereCopyright 2012-2013 Brilliant Experience
  • Not recommended
  • Hard to find
  • Try this
  • To help you understand what this is,lets play Name that MethodologyCopyright 2012-2013 Brilliant Experience
  • 1 2 3 4Research Ideate Prototype TestEmpathize with Brainstorm Build a representation Test your ideas forthe audience you possible designs of one or more of your feedbackare designing for. ideasCopyright 2012-2013 Brilliant Experience
  • Design T hinking 1 2 3 4Research Ideate Prototype TestEmpathize with Brainstorm Build a representation Test your ideas forthe audience you possible designs of one or more of your feedbackare designing for. ideasCopyright 2012-2013 Brilliant Experience
  • Design ThinkingCopyright 2012-2013 Brilliant Experience
  • Build 1 3 2 Learn MeasureCopyright 2012-2013 Brilliant Experience
  • Lean Startup Build 1 3 2 Learn MeasureCopyright 2012-2013 Brilliant Experience
  • Lean StartupCopyright 2012-2013 Brilliant Experience
  • User Stories 1 3 2 Feedback Design & DevelopCopyright 2012-2013 Brilliant Experience
  • Agile User Stories 1 3 2 Feedback Design & DevelopCopyright 2012-2013 Brilliant Experience
  • AgileCopyright 2012-2013 Brilliant Experience
  • What about LeanUX?Copyright 2012-2013 Brilliant Experience
  • LeanUX...
  • LeanUX...Copyright 2012-2013 Brilliant Experience
  • Two key pointsCopyright 2012-2013 Brilliant Experience
  • 1. Must balance business & user needsCopyright 2012-2013 Brilliant Experience
  • 2. Iteration improves the productCopyright 2012-2013 Brilliant Experience
  • Thats all swell John, but what aboutthose strategy sessions and designconcepts?
  • Strategy Session IntroductionCopyright 2012-2013 Brilliant Experience
  • Strategy Session Agenda 1 2 3 4Business Needs Audience Needs Ideation SketchingPrioritize business Prioritize your Brainstorm ways to Flesh out best ideas.goals. audiences, define satisfy 1 & 2. Get stakeholders on them and the board with conceptual scenarios in which model. they would use your product.Copyright 2012-2013 Brilliant Experience
  • Note to Participants No phones, tablets, or laptops - we need to focus on the project - We will give you breaks to get your fix We must generate a lot of ideas quickly - We will have deadlines to get things done We are not in the idea or ego squashing business - We succeed through a breadth of perspectivesCopyright 2012-2013 Brilliant Experience
  • CEO: I know you had an agenda, butlets just sketch our ideas
  • Warm Up The Elevator Pitch - Work independently - Try to complete all blanks - Ill ask you to call out some examplesCopyright 2012-2013 Brilliant Experience
  • UXPA DCFor (target customer),who (customer need),UXPA DC is a (market category)that (one key benefit).Unlike (competition),UXPA DC (unique differentiator).Copyright 2012-2013 Brilliant Experience
  • UX pros and students Fed agenciesUXPA DC in dc area People who People w ho Web pros in work with ux User pros in dc area want to use pros ir e-media UX in theFor (target customer), job Networking Supportwho (customer need), and prof Resources: Access to best profession development books, practices and buildUXPA DC is a (market category) guidelines credibilitythat (one key benefit). Prof Strategic Cult Trade group association partner (Beliebers)Unlike (competition),UXPA DC (unique differentiator). In DC Provides (UX Beliebers, continuing ed eh?!)Copyright 2012-2013 Brilliant Experience
  • Business GoalsCopyright 2012-2013 Brilliant Experience
  • Business Goals for UXPA DC Write down business goals independently Prioritize through collaborative discussion Examples: - Make us all rich! Ba bling ba bling! - Totally wow users! - Create (opportunity) that provides great value to members. - Drive (user behavior) by (strategic design goal). textCopyright 2012-2013 Brilliant Experience text text
  • Create PersonasCopyright 2012-2013 Brilliant Experience
  • Prioritize ScenariosCopyright 2012-2013 Brilliant Experience
  • Create Personas We want to be able to think like your target audience(s) Create personas that will help us relate to that person and anticipate their actions Provide: - Demographics - Typical activities and interests (eating out, cat video obsession) - Defining characteristics (business person, military, college student) - Why s/he would want to be a part of UXPA DCCopyright 2012-2013 Brilliant Experience
  • Create Personas Present and prioritizeCopyright 2012-2013 Brilliant Experience
  • PersonaName & Defining CharacteristicPicture Description Goals & Needs Other Motivators TechnologiesAge:Gender:Status:Occupation: Other
  • Just a quick sketch
  • No detailed persona exercise.This is LeanUX!
  • ScenariosCopyright 2012-2013 Brilliant Experience
  • Scenarios List the scenarios in which your persona would participate in UXPA DC - List as many as possible and prioritize the top two Describe the situation and goal of your persona - How would they use UXPA DC resources? - What makes UXPA DC valuable?Copyright 2012-2013 Brilliant Experience
  • ScenarioName & Defining Characteristic Scenario NameSituation & Goal Scenario PictureUXPA DC ActivityOutcome
  • What motivates your persona?
  • Ideation & SketchingCopyright 2012-2013 Brilliant Experience
  • The Process 1 2 3 4Ideate Present Critique RefineQuantity over visual Sell your concept to Using prioritized user Creatively based onquality. The more the group. scenarios and feedback.ideas the better. business needs.Copyright 2012-2013 Brilliant Experience
  • Sketching Use the 8-square sketching page Sketch unique ways that the website might work Produce as many as possible be creative! Work independentlyCopyright 2012-2013 Brilliant Experience
  • Ideation
  • Sketching Present, critique, and prioritizeCopyright 2012-2013 Brilliant Experience
  • Refine SketchesCopyright 2012-2013 Brilliant Experience...