Introduction to LEAN UX

VINCE BASKERVILLE DIRECTOR, USER EXPERIENCE @CALLRAIL

INTRODUCTION TO LEAN UX

vince baskerville | @whoisvince#LeanUX

LEARNING OBJECTIVES

‣ Learn the principles, processes and tools of the Lean User Experience methodology

‣How to apply Lean UX to your projects.


AGENDA

1. Grab (x) glasses of wine

2. Review the LEAN Movement

3. Core LEAN UX Concepts

4. Lean UX Cycle

5. Review, Questions & Discussion


WHAT IS ‘LEAN UX’ AND WHERE DID IT COME FROM?




“We must learn what customers really want. Not what we think they should want”

- Eric Ries




¯\_(ツ)_/¯


HOW DOES THAT TRANSLATE HERE?


“Customers don’t care about your solution. They care about their problems”

- Dave McClure


MAXIMIZELearning & Focus


REDUCECycle Time


VALIDATE W/ MVPS“The minimum amount of effort you have to do to complete

exactly one turn of the ‘build-measure-learn’ feedback loop”




TRANSLATION FOR UX-ERSGetting out of the deliverables business


OUR SKETCHES ARE ONE OF THE FIRST MINIMUM

VIABLE PRODUCTS (MVP)


… WHAT ABOUT DELIVERABLES?


‣ Information Architecture ‣ Personas ‣ User Flows ‣ Stakeholder Interview prep &

outcome documentation ‣ Customer Journey Maps ‣ Task Analysis documents ‣ Storyboards ‣ Building & running surveys

‣ Heuristics analysis ‣ Content Audits ‣ Conducting Tests ‣ Sketches ‣ Wireframes ‣ Prototypes ‣ Pattern Library ‣ etc….



‣ Hypotheses, not requirements ‣ Get out of the building ‣ Use iterative designs & testing ‣ Focus on learning ‣ Small cycles/batches

CORE LEAN UX CONCEPTS







‣ Hypotheses ‣ Research ‣ Ideation ‣ Framing / Mental Models ‣ Competitive Analysis

LEAN UX CYCLE: THINK


‣ Refining Problem Statements ‣ Sketches ‣ Wireframes ‣ Prototypes

LEAN UX CYCLE: MAKE


‣ Testing ‣ Product Analytics ‣ Funnel Analysis ‣ Survey Results ‣ Signups ‣ Success Validations

LEAN UX CYCLE: CHECK



THINK MAKE CHECK




BUT… WHY?





“Nothing is more effective than walking over to a colleague, showing some work, discussing, sketching, exchanging ideas, understanding facial expressions and body language, and reaching a resolution on a thorny topic.”

- Jeff Gothelf

Q&A

Design

Introduction to LEAN UX