Getting Lean: Product + UX

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    27-Jan-2015

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UX Acrobatics Meetup Presentation

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<ul><li> 1. Getting Lean: Product &amp; UX@lissijean #getlean </li></ul> <p> 2. #getlean Who am I?CurrentlyProduct Designer, ConductorPreviouslyProduct Manager, OpenSkySoftware Engineer, BarclaysTeachingProduct Management: The LeanWay, SkillshareEmailmelissaperri@gmail.com @lissijean @lissijean #getlean 3. Founded 2009 Social shopping$41 million 80 people@lissijean #getlean 4. @lissijean #getlean 5. @lissijean #getlean 6. 3 Months4 developers1 Product Manager@lissijean #getlean 7. @lissijean #getlean 8. This isnt what I needed.!!My way is faster.""I dont know how to use it.!@lissijean #getlean 9. @lissijean #getlean 10. @lissijean #getlean 11. Validate before building.@lissijean #getlean 12. Waterfall Product Development Dene Design DevelopTest Deploy@lissijean #getlean 13. @lissijean #getlean 14. @lissijean #getlean 15. Build Great Teams Product UX Manager Designer Developer @lissijean #getlean 16. Product Manager KPIs!@lissijean #getlean 17. DeveloperKPIs!Code!@lissijean #getlean 18. UX Designer MVPs!@lissijean #getlean 19. Problem Hypothesis The problem we assume our users have!@lissijean #getlean 20. !Problem: Users do not have folders toput their documents into!!Problem: Users can not organize theirdocuments with the current tools!@lissijean #getlean 21. User Research@lissijean #getlean 22. Minimum Viable Product@lissijean #getlean 23. Prototype MVP Sketches! Lo- Wireframes! Clickable Wireframes! Visual Design! Clickable Visual Design! Coded Prototype! @lissijean #getlean 24. Non-Prototype MVP Emails! Sign Up Boxes! Forms! Phone Calls! @lissijean #getlean 25. Design Studios No hand-os @lissijean #getlean 26. Collaboration over documentation@lissijean #getlean 27. Measure Everything@lissijean #getlean 28. "the only metrics that entrepreneursshould invest energy in collecting arethose that help them makedecisions." -Eric Ries! @lissijean #getlean 29. Events "over " Pageviews@lissijean #getlean 30. Clicks" Scrolling "Options on Submit"Cancel"Time on Page" Repeat Purchase Rate"Abandon Carts" @lissijean #getlean 31. @lissijean #getlean 32. Problem Customers dont think the curators are authentic.!@lissijean #getlean 33. 8 Weeks@lissijean #getlean 34. @lissijean #getlean 35. Team@lissijean #getlean 36. What are we assuming?@lissijean #getlean 37. Shoppers will buy from curators theythink are authentic.""Shoppers read the messages in theirhome feeds.""Shoppers associate frequency withauthenticity.""Shoppers think tweets are authentic.@lissijean #getlean 38. Pick the riskiest Most amount of uncertainty.!@lissijean #getlean 39. Shoppers will buy from curators they think areauthentic.""Shoppers read the messagesin their home feeds."Shoppers associate frequency withauthenticity.""Shoppers think tweets are authentic.@lissijean #getlean 40. @lissijean #getlean 41. @lissijean #getlean 42. Minimum Success CriteriaLowest result were willing to call success!@lissijean #getlean 43. Start Testing (and Measuring)!@lissijean #getlean 44. @lissijean #getlean 45. Whats wrong with this?@lissijean #getlean 46. @lissijean #getlean 47. @lissijean #getlean 48. SUCCESS! 2x Open Rate! Highest Rev/Send!!@lissijean #getlean 49. @lissijean #getlean 50. What did we save?@lissijean #getlean 51. Lean made us faster.@lissijean #getlean 52. Lean made us smarter.@lissijean #getlean 53. Lean made us less wasteful.@lissijean #getlean 54. How do I get " my team lean?@lissijean #getlean 55. Get out of thedeliverables business" -Jeff Gothelf!@lissijean #getlean 56. Individuals" and Interactions" over"Processes and Tools@lissijean #getlean 57. @lissijean #getlean 58. Work in Agile SprintsShort, goal oriented sprints formed around a problem running Build, Measure, and Learn.!@lissijean #getlean 59. Continuous Deployment@lissijean #getlean 60. GOOB@lissijean #getlean 61. Design a Kickass MVP@lissijean #getlean 62. MVP Tools for Non-PrototypesMailchimp!Google Docs!Woofoo Forms!CMS Blocks!!@lissijean #getlean 63. MVP Tools for PrototypesPaper!!HTML &amp; CSS!Solidify &amp; Verify!Axure!Fireworks!CMS Blocks!Optimizely!!@lissijean #getlean 64. @lissijean #getlean 65. Data Tools Google Analytics! Kissmetrics! MixPanel!@lissijean #getlean 66. Beware Vanity Metrics@lissijean #getlean 67. Resources@lissijean #getlean 68. LEARN@lissijean #getlean 69. Find me on LeanUXNYC.co Skillshare! April 11-13 20% off with MelissaLUXProductManagement: The Lean WaySend Anonymous Feedback! http://sayat.me/melissaperriUXACRO for $5 off!!@lissijean #getlean </p>