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6 big ideas from SXSW Interactive 2013 a VISUAL recap

6 Big Ideas from SXSW Interactive: A Visual Recap

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This year at SXSW Interactive, ImageThink created visual summaries of over a dozen presentations - speakers ranged from Elon Musk of Tesla Motors, Tina Roth Eisenberg of SwissMiss, Phil Libin of Evernote and Matthew Inman of the Oatmeal, to name just a few. This is a visual recap of 6 themes that emerged across the sessions.

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Page 1: 6 Big Ideas from SXSW Interactive: A Visual Recap

6 b ig ideas from SXSW Interact ive 2013

a VISUAL recap

Page 2: 6 Big Ideas from SXSW Interactive: A Visual Recap

This year at SXSW Interactive, ImageThink hosted the SXnotes initiative. Over the five days of this festival of innovation and ideas, we created over a dozen visual summaries of presen-tations and panel discussions.

Again and again we heard common themes echoed across presentations. In the following slides we’ll share the 6 Big Ideas that emerged for us, as well as the visual notes from each session we covered.

We hope they inspire you!

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#1: Connectivity Burn-out is GrowingOne theme that came again and again was how the giddiness of new apps, smart phones, and social media platforms has giv-en way to the realization that these tools are transforming the way we relate to each other. We’re overindulging in connection, and the result is we’re becoming distracted from bigger ideas and our stress level is on the rise.

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©2012 ImageThink, LLC. www.imagethink.net

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#2: Information overload is making us stupid and angry

Nate Silver of FiveThirtyEight.com and Douglas Rushkoff both spoke of the per-ils of too much information. Clay Johnson warned of the dangers in overly-processed information. Silver reminded us that at oth-er points in history when information be-came more plentiful due to innovation (i.e. the printing press) conflict also increased. The more information that is shared, the more people form opinions and take action. But the type of information we consume affect the conclusions we draw. Rushkoff coined the term fractal-noia for the erro-neous connections we make from seem-ingly unrelated information.

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©2012 ImageThink, LLC. www.imagethink.net

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#3: Geeks are our future

From cartoonist and keynote speaker, Mat-thew Inman’s reverence for inventor Nicola Tesla, to Alexis Ohanian’s cry for more geeks in office. Ariel Waldman of Science-HackDay.com spoke wistfully of the hacker-age of NASA in the 1960’s. Appreciation and celebration of the geek ethos of curi-osity, exploration and experimentation was a thread woven across the festival.

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#4: Disruption isn't pretty

Bruce Silver closed the five-day festival with a dramatic and critical talk during which he accused the audience of “killing” previ-ously-lauded types of media. “You have to eat what you kill,” said Sterling. “Eat your dead media.” While electric vehicle and spacecraft pioneer Elon Musk urged entre-preneurs to “look for disruption,” disrup-tion also was the driving force behind this so-called killing. Evernote CEO Phil Libin urged startups to make value the goal, not disruption, stating that it should be a side-effect of success.

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©2012 ImageThink, LLC. www.imagethink.net

#5: play around and make stuff

MakerBot founder Bre Pettis, a prime fig-ure in the Maker Movement, kicked off the festival, stating that “iteration is the Maker-Bot way.” Jessica Hagy of thisisindexed.com, Tina Roth Eisenberg (@SwissMiss) and Ari-el Waldman all celebrated the creative pro-cess. The consensus was that play, intuition, and exploration feed creativity and innova-tion. Julie Uhrman of Ouya also touched on the importance of inviting your audience into your creative process to iterate and innovate.

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©2012 ImageThink, LLC. www.imagethink.net

#6: Make Space & Time

Douglas Rushkoff’s explanation for the anxiety and franticness of our lives was the incongruous mapping of what he calls “in-dustrial time” onto “digital time.” Tina Roth Eisenberg, the designer behind Creative Mornings and apps like TeuxDeux, remind-ed us that wonderful things happen with an empty mind so we should make time to think and breathe.

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Like what we do?Visit imagethink.net/sxnotes for more about how we captured the ideas at SXSW Interactive and other ways we’re visualizing big ideas.

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