M O B I L E : A L L D AY, E V E R Y D AY

M O B I L E : A L L D AY, E V E R Y D AY

In addition to the daily cast of characters on my iPhone home screen (Gmail, Facebook, weather)

D I A L 7 A P P

Booked my trip to JFK using Dial 7

app. Easy sign-up, and everything

worked as planned. Started my

travels on the right foot.

G O O G L E M A P S A P P

Couldnt have gotten around

Austin without it. Period. Used it

multiple times per day.

S X S W G O A P P

How I kept tabs on events I

wanted to participate in.

Helped keep me organized.

S X S W G O A P P

Helpful reminder push

notification about Daylight

Savings Time. I didnt even realize

until this message came.

LY F T A P P

Ended up booking 4 different Lyft rides

over the course of my 3 days in Austin.

Super-smooth experience every time.

LY F T A P P

Joy (Lyft driver) saved us. Drove me to a

FedEx facility to pick up important

boxes before they closed. Helped me

load boxes in the car, and then unload

into our Airbnb. She really went above

and beyond. Very impressed.

LY F T A P P

Heard amazing things about Lyft Weird

(i.e., party car that looked like a disco

ball). Wish I had the chance to try it!

LY F T A P P

Promoting a SXSW partnership with

Budweiser with an in-app message.

S P O T I F Y A P P

With 30K+ followers of The

Spotify House | SXSW 2016

playlist, I was enticed to check it

out and discover some new tunes.

C U P S A P P

Found some great coffee shops

in Austin to get work done, host

meetings and drink coffee.

D O M I N O S A P P

When hunger struck, we ordered

pizza from the Dominos app.

What a great mobile experience

from start to finish.

M Y T S A A P P

Tried My TSA on the way home.

Love the Latest Security Checkpoint

Wait Times section. I knew exactly

when I should leave for the airport.

J E T B L U E A P P

Seamless experience checking in

ahead of time and accessing digital

boarding passno more paper!

Great experience all around.

B E S T O R G A N I C A P P M A R K E T I N G A W A R D : F L U T T E R A P P

People with heart-shaped heads

dancing down the street to

Ginuwines Pony and handing out

fun cards to download the app.

N I C E T O U C H A W A R D : A I R B N B A P P

Apparently, everyone who booked an

Airbnb at SXSW (we did via the app)

received a special Welcome to

Austin! package upon arrival. Solid.

B R E A K O U T A W A R D : V I R T U A L R E A L I T Y

Last year it was the Meerkat app.

This year, the clear breakout

technology was virtual reality / VR

headsets. They were everywhere,

and everyone was buzzing about it.