How effective is the combination of your main product and ancillary tasks

Jack Oakley

The print products

Magazine advert I took inspiration from this Lana Del Rey magazine advert. I took inspiration from this I liked how the artist is directly looking at the audience, the advert feels like the artist is looking directly at you and grabbing your attention. I also liked the writing across the artists chest, I liked this because where the writing is situated is good because it is noticeable but it doesn’t take any attention away from their faces.

Digipak

I didn’t take any inspiration from any other digipaks for my digipak because I already had an idea in my head which I thought would look effective. The theme of my music video is black and white so I decided to carry this on onto my print work. I had an of having a black heart on my digipak because a black heart connotes that you feel no love and I wanted the audience to my feel my artists pain before they'd even listened to a song.

Roland Barthes – semiotic theoryRoland Barthes created the theory of semiotics, which is basically the study of signs and symbols. He established the idea that connotations are what something actually stands for. Denotations are what you actually see. To represent this theory within my products I have made sure that everything adds up. For example I have been very precise on the iconography, genre and fonts are all similar in my music video. It was very important I did this so there was clear links between all of my products – e.g. the black and white theme in my music video has been carried onto my print products.

Camera angles The main aim throughout all of my products is to represent and promote my artist as much as possible. Throughout the music video the main camera angles I used were close ups and mid shots of Briana. This helped with the audience getting to know Briana and becoming familiar with her. For my print work I again used either mid shots or close ups of Briana, this also making her more recognizable and represents her. This means that when they see Briana she will seem more familiar to them.

Mise-en-scene It is important there is a strong bond with my print products and my actual product, this helps create a theme and also makes it more recognizable. I have been able to do this well with mise-en-scene and iconography. For example I used iconography in the back story part of my music video with the photograph and setting it on fire this helped create my theme of love/ heartbreak but being able to pick yourself back up and be okay.

Clothing Because I wanted Briana look sophisticated and elegant in my music video but seem depressed and angry, so I decided it would be best for her to wear black. The colour black connotes death and anger so I this would be the best colour for her to wear because I want the audience to feel her an her anger from everything. I used this in my product and my print products to carry the theme of anger and heartbreak on. It also a clothing convention of R&B music videos, for example Tony Braxton wore black in her ‘Unbreak My Heart’ music video.

Font For my digipak and magazine adverts, I found that it was important to use the same font on each of the products. For the name of the artist, ‘Briana Sophia’ I used a very simple straight font that looks quite professional. It was important I did this because the font the artists name is in can become like a brand, it becomes recognisable for the fans when they see it, which is what I want.