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Overview of key trends impacting the global and Israeli digital marketing and advertising sector, by Danny Cohen, Partner, Carmel Ventures. Presentation made at #MATI- Marketing & Ad:Tech Israel, February 11, 2014, Tel Aviv
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MATIFebruary 2014
Confidential | 2
Carmel Ventures• Early stage
• 4 Funds
• Working WITH companies with a real support system
• Strong focus on Advertising & digital media
Confidential | 3
• Big Data
• Multi Screen / Multi Platform
• Native
• Content
• Programmatic…
Source: IVC
What’s Happening in Digital Advertising?
Confidential | 4
The death of the golf course…
Confidential | 5
Confidential | 6
Confidential | 7 The Excellence of Israel…
•Algorithms and Big Data•Content Marketing• Performance Advertising• Smart Video
Confidential | 8
• Truly Personalized: Retargeting 2.0
• Mobile is Everywhere (already here)
• Scalable Content
• Complete convergence across media
Source: IVC
What’s coming…
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