How Redbox & Extole Turned Loyal Customers into Social Marketers PANELIST:

Brad Klaus, Co-Founder & CEO, Extole Michael Georgoff, Director, Partner Marketing, Redbox

2004 – Redbox debuts at McDonald’s locations in Denver

2005 + the rest of America’s premier retailers join the party

2010 – We celebrate our billionth rental

2011 – 26,000+ locations nationwide

Redbox Objectives

As America’s favorite destination for entertainment rentals, Redbox sought to:

•  Quickly launch a branded social referral program

•  Increase number of positive social recommendations on Facebook and Twitter

•  Convert friends of existing customers into new users

…while staying consistent with its successful brand philosophy:

•  Leverage customer passion and reward in meaningful ways

•  Use time-proven word-of-mouth precedents

•  Make the customer experience easy – super easy

•  Social Marketing Platform that enables brands to turn customers into social marketers to deliver positive ROI

•  Select customers:

Extole Overview

Redbox-Branded Social Referral Program

Redbox Promoted Program Online and Offline

Friends Received Free Rental Offer

Results

•  Program launched in less than 2 weeks

•  177k customers shared a recommendation in first 30 days

•  128k friends clicked-thru to Redbox offer page –  32k Facebook posts 60k friend clicks

–  5k Twitter posts 23k friend clicks

•  Friends became new customers