Apprupt at Ad:tech London 2010

Affiliate Marketing for AppsHow it benefits Consumers, Publishers and Developers

As seen on: Distinctions:

Ad:tech London22 September 2010

© 2010 apprupt GmbH • www.apprupt.com • [email protected]

Tuesday, 28 September 2010

0

7,500

15,000

22,500

30,000

August 08September 08Oktober 08November 08Dezember 08Januar 09Februar 09

Applications gesamt

0

150,000,000

300,000,000

450,000,000

600,000,000


Downloads gesamt The rise of the smartphone

3© 2010 apprupt GmbH • www.apprupt.com • [email protected]

Apple App Store: 250,000 and countingApple's U.S. App Store passed the quarter million milestone on Friday, two years and 49 days after it opened. (28 August 2010)

2010 Smartphone market forecast to grow by 55.4% YoYIDC now expects mobile phone vendors to ship 269.6 million converged mobile devices this year (07 Sep 2010)

Google: 80,000 apps in the Android MarketAt a recent product launch, Google has confirmed there are over 80,000 applications on the Android Market (9 Sep 2010)

Gartner: Mobile To Outpace Desktop Web By 2013By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units. (January 2010)


The Consumer PerspectiveThe Challenge of App Discovery



4

Consumers are overwhelmed

?“There’s no way Apple could prominently present these 36,000 applications to users without

overwhelming them…nobody is going to find your app on their own.” Jason Kinkaid, Techcrunch.com, April 2009



How do you discover the apps you decide to download?(check all that apply)

Source: Admob, 2009: http://www.slideshare.net/guestc0de5a/admob-iphone-apps-survey-2009

5

They have to seek out apps

62%60% 46%

30% 19% 10%13%

A brand I know introduces an app and reaches out to

me

Press articles or blogsSee ads while using

other apps

Browsing through top app store

rankingsSearching for a specific type of app

Word of Mouth (recommendations

from friends or colleagues)

Other


mailto:[email protected]



In a crowded market...



...present consumers with the best option


© 2010 apprupt GmbH • www.apprupt.com • [email protected] 8

Android’s a scary place for consumers




Social Network

Aggregation Recommendation

App Market

What’s needed is some way to deliver safe, relevant apps to the consumer

User

Sports

News

Games

Lifestyle

Finance

App Developer

Structure

Filter

Segmentation

Mobile Web / P-O-IMediator


?Tuesday, 28 September 2010

The Publisher PerspectiveMonetizing Mobile Traffic – Increasing Customer Loyalty



Mobile destinations struggle to make money from growing mobile traffic.

?iPhone users spend 80 minutes per day using appsadmob App Usage Survey, February 2010



?What can publishers sell?


$25bn


Media Owners can now have their own app stores

via iPhone: RTL App

via Android: m.ftd.de

via iPhone: mobil.handel

sblatt.com

via iPad: derwesten.de

(Q4)

via iPhone: mobil.bild.de




via iPhone: m.web.de

Users discover relevant apps and can access detailed information without leaving the site - they only leave in order to buy.

PUBLISHER SITE APP STORE



!

!

!

!

via iPhone: mobil.handel

sblatt.com

via iPhone: m.menshealt

h.de

Contvertising™ is contextual advertising for apps


ADVERTISING a mobile application is not SELLING an application.

≠16



Monetization Complimentary monetization of mobile traffic.

Whole new revenue stream from App sales.

Summary


0

7,500

15,000

22,500

30,000


Applications gesamt

0

150,000,000

300,000,000

450,000,000

600,000,000


Downloads gesamt

apprupt ermöglicht mobile Monetarisierung durch hoch performante

Technology Live performance optimisation using apprupt’s proprietary

contvertising™ algorithms Innovative formats and integration possibilities across multiple

mobile platforms

User Benefits Users are offered relevant and interesting app

recommendations at the point of interest

Push rather than Pull - Discovering great apps is made easier

apprupt’s technology enables high performing placements while offering a clear increase in user benefits


The Developer PerspectiveIncreasing ROI and Downloads



How to get seen with my app...

?...without burning cash!

Major challenges in the market from a developer perspective

Visibility and accessibility will be major challenges for app vendors.


“All of my traffic goes straight to the App Store and I have no idea what drives it or how to influence it.”iPhone developer, appstorehq.com


(App) affiliate marketing comes down to one rule: spend less than you earn.



As an developer you need to acquire users efficiently without burning cash..

?



Affiliate Programme

Affiliate Campaign

A.

Based on relevance and preferences of publisher‘s users

CPI based

Highlighted and promoted in publisher‘s top / recommended

categoryCPC based

Appvertisers generally have two ways to get their apps listed with apprupt.

B.



Performance Choose between CPC and CPI campaigns

Real-time reporting of clicks and downloads allows live campaign optimisation

Summary

Great Content A network of premium brands Wide range of relevant editorial

Innovative Formats

Apps run alongside editorial giving them a degree of endorsement

Innovative placements combined with accurate user targeting


apprupt - strong performance led app marketing


Get in touch!

Jascha Samadi Managing Director & [email protected]

Jon MundyDirector Business Development UKTel +44 (7967) [email protected]

apprupt GmbH Große Reichenstraße 27 20457 Hamburg Germany

70 Newcomen StreetSE1 1YT LondonUnited Kingdom

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Apprupt at Ad:tech London 2010