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For consumers, engaging with retail brands is all about shopping. For channel strategies however, context drives consumer behaviour and must be considered before anything else.Presented at ad:tech Melbourne, March 31, 2011
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Andrew FisherGeneral Manager, Technology@ajfisher
http://bit.ly/mobsoc-retail
15%mobile traffic to
5%but only
revenue
non-mobile sites
Social commerce is taking off
It's all shopping
to your customers
Context drives
behaviour
Hunter
Gatherer
Urgent now
Flickr / CC: Ed Yourdon & Lulemon Athletica
Repetitive now
Flickr / CC: Mark Hillary
Bored now
Peers
Suggestedconversati
on
Brand conversation
Questions from you
Challenges with social media.
Have you got a mobile strategy yet?
Changes in behaviour around mobile
Customers interacting with social media in different ways
Customers are in “non-traditional” SM segments