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App marketing
Made simple
Alok Kejriwal ndash CEO and Co-Founder ndash Games2wincom
Credentials
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Credentials
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquoviraledrsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Summary
1 Your app is your marketing Your marketing is not your app
2 Listen to consumers They will tell you what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprisingtherodinhoodsco
m
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
