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WordPress is an incredibly flexible tool that allows us to quickly build and launch websites – both fun and profit. Unfortunately, most sites never realize their full potential because they lack a few critical details. In this session, we will discuss how to use WordPress to tell better stories that lead visitors to action. We will also look at external systems that interface with WordPress to help us maximize our digital presence.
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MattIsLive.com
MATTHEW RUSSODesigner | Strategist | Marathoner@matthewrusso
BACKSTORYOctober 30, 2010
“I HAVE CANCER.”
-Lindsay Giannobile
THE BIG WHYA family for Lindsay and Tony
LIFE IS ABOUT
GROWTH
“If what you did yesterday seems big, you haven't done anything today.” -Lou Holtz
MY BIG IDEARunning + Website = $1, 000 per Mile
THE TOOLSWebsite, Themes, Plugins & More
WEBSITEWordPress
SOCIALFacebook & Twitter
PLUGINSWordPress
EMAILBuild a List
OFFLINESpread the Word
CONNECTIt 's Better Together
WORDPRESS FTW
Work Smarter, Not Harder
IMPACTSpend your time doing what you know.
TELL A GREAT STORY
Quality matters more than ever.
bit.ly/Running4LWatch the Video
PLUGINSConnect your website to other platforms.
MaxGalleria – PHOTO GALLERIES
BE SPECIFICTell people what you want them to do.
BUILD BRIDGESConnect your website to other platforms.
OFFLINE Drive people online to learn more
SOCIALListen, then get the word out.
FACEBOOKGet people involved.
TWITTERListen. Respond. Converse.
“#nikeplus training”
“Really nice run! What are you training for?”
bit.ly/Running4L
LISTENsearch.twitter.com
RESPONDRespond personally
CONVERSEBe interested & helpful
WORLDWIDECOMMUNITY
Dutch runner donated $25 from conversation started by listening on Twitter.
WEB TRAFFICBy the numbers
EMAILBuild a list, keep them engaged.
377Donors & Subscribers
POWER IN NUMBERSGive your subscribers a voice
CLICKTOTWEET.comPre-populate the tweets you want others to send
7,231Unique visitors
59Add'l Likes & Shares
26,469Facebook impressions
705New Visitors to Site
$1,142.83Raised in One Day
RACEDAY26.2 miles for a friend
245Likes & Shares
106,675News feed impressions
2.9%Click-through-rate
3,103New Visitors to Site
62.99%of all traffic came from social media
$27,7813 Months, 2 Platforms, 1 Goal
7 MONTHS LATER...Success
QUESTIONS?
THANK YOULearn more at
SystemsForGrowth.com
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