Wordcamp Auckland 2010

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Slides from WordCamp Auckland August 2010

Text of Wordcamp Auckland 2010

  • 1. courtneylambert Monday, 9 August 2010

2. hello Monday, 9 August 2010 3. is it me youre looking for? Monday, 9 August 2010 4. whats this all about? Monday, 9 August 2010 5. Trust in consumer opinion remainsstrong and is growing. 79% of New Zealanders agreecomments from other consumers canchange their opinion of products andbrands (in comparison to IndependentExperts, 66%, and comments from thecompany itself, 32%)Neilsen NZ Social Media Report Wave 2 June 2010 Monday, 9 August 2010 6. New Zealanders are increasingly using social mediato interact with brands and to support theirpurchase decision making. During the last year: 73% turned to other consumers opinions found inblogs, boards, comments on social networkingsites or other social websites 62% watched an online video about a product theywere thinking of buying 42% interacted with companies via socialnetworking sitesNeilsen NZ Social Media Report Wave 2 June 2010Monday, 9 August 2010 7. social media is conversation, not acampaign social media is not free people, people, people, people, notputers Monday, 9 August 2010 8. Monday, 9 August 2010 9. sh where the sh are Monday, 9 August 2010 10. Monday, 9 August 2010 11. courtneys random made up game:Oprahs awesomest fruit Monday, 9 August 2010 12. think channels and gateways Monday, 9 August 2010 13. Monday, 9 August 2010 14. hey baby, call me Monday, 9 August 2010 15. hey baby, call me Monday, 9 August 2010 16. [insert your brand here]Creating a private media channel Monday, 9 August 2010 17. Monday, 9 August 2010 18. Monday, 9 August 2010 19. About 1,650,000 results (0.20 seconds) Control 7 of top 10 Monday, 9 August 2010 20. Monday, 9 August 2010 21. Monday, 9 August 2010 22. !"#$%&'()*'+%,-,%.",/',0',/1"/&'2&3'4&515/6&%7'-5%."8"-5."/#'"/'7,8"51'9&6"5'58.":"."&7+,,-./012034,567.8 !"#H,;6170N.2