MattIsLive.com

MATTHEW RUSSODesigner | Strategist | Marathoner@matthewrusso

BACKSTORYOctober 30, 2010

“I HAVE CANCER.”

-Lindsay Giannobile

THE BIG WHYA family for Lindsay and Tony

LIFE IS ABOUT

GROWTH

“If what you did yesterday seems big, you haven't done anything today.” -Lou Holtz

MY BIG IDEARunning + Website = $1, 000 per Mile

THE TOOLSWebsite, Themes, Plugins & More

WEBSITEWordPress

SOCIALFacebook & Twitter

PLUGINSWordPress

EMAILBuild a List

OFFLINESpread the Word

CONNECTIt 's Better Together

WORDPRESS FTW

Work Smarter, Not Harder

IMPACTSpend your time doing what you know.

TELL A GREAT STORY

Quality matters more than ever.

bit.ly/Running4LWatch the Video

PLUGINSConnect your website to other platforms.

MaxGalleria – PHOTO GALLERIES

BE SPECIFICTell people what you want them to do.

BUILD BRIDGESConnect your website to other platforms.

OFFLINE Drive people online to learn more

SOCIALListen, then get the word out.

FACEBOOKGet people involved.

TWITTERListen. Respond. Converse.

“#nikeplus training”

“Really nice run! What are you training for?”

bit.ly/Running4L

LISTENsearch.twitter.com

RESPONDRespond personally

CONVERSEBe interested & helpful

WORLDWIDECOMMUNITY

Dutch runner donated $25 from conversation started by listening on Twitter.

WEB TRAFFICBy the numbers

EMAILBuild a list, keep them engaged.

377Donors & Subscribers

POWER IN NUMBERSGive your subscribers a voice

CLICKTOTWEET.comPre-populate the tweets you want others to send

7,231Unique visitors

59Add'l Likes & Shares

26,469Facebook impressions

705New Visitors to Site

$1,142.83Raised in One Day

RACEDAY26.2 miles for a friend

245Likes & Shares

106,675News feed impressions

2.9%Click-through-rate

3,103New Visitors to Site

62.99%of all traffic came from social media

$27,7813 Months, 2 Platforms, 1 Goal

7 MONTHS LATER...Success

QUESTIONS?

THANK YOULearn more at

SystemsForGrowth.com