How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

How to Battle Bad Reviews

on Glassdoor

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

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Featured Speaker

Lisa HoldenEmployer Engagement

Manager at Glassdoor

PR@Glassdoor.com

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Agenda

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A FREE Employer Account Can Help

Visit employers.glassdoor.com

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Reviews On Glassdoor

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Examples: CEO, HR, PR or Marketing Professionals

Who Should Respond?

Anyone at

your company

who is in a position

to speak

on your behalf.

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How Often Should I Respond?

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of Glassdoor members read reviews

before speaking with a company or

person in charge of hiring.

Why Respond to a Bad Review?

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Bad Reviews Are Good for Business!

of consumers trust reviews

more when they see both

good and bad reviews.

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #1: Be Professional

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of consumers who experience a quick and

effective brand response on social media are

likely to recommend that brand to others.

Responding to a Bad Review Shows that You Care

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of organizations suffer from

a deficit in recognition according

to a recent Bersin study.

Saying Thank You Shows You Are Listening

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Bad Reviews Provide the Opportunity for Authenticity

Nobody Is Perfect

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of employees say new job realities

differ from expectations set during

the interview process.

Set Expectations Up Front by Being Authentic

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Benefits of Responding to Reviews

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1-800 Contacts Case Study

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Lisa Holden

lisa.holden@Glassdoor.com

@GDforEmployers