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© Glassdoor, Inc. 2016
How to Leverage Glassdoor Analytics
Glassdoor is a registered trademark of Glassdoor Inc.
© Glassdoor, Inc. 2016
• Audio is streaming over the web.
• Your speakers should be turned "on and turned up.
• All lines are muted to avoid background noise.
• You can submit questions using "the Q&A tab in the lower left corner of your window.
"
Webinar Tips for Attendees
© Glassdoor, Inc. 2016
© Glassdoor, Inc. 2016
Featured Speakers
Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon
Chris Miller Enterprise Account Executive
at Glassdoor
© Glassdoor, Inc. 2016
agenda
why metrics matter
understanding your Glassdoor data
conversation spotlight: Alcon
what you can do today
Q&A
© Glassdoor, Inc. 2016
© Glassdoor, Inc. 2016
Inavero, 2015 Retailing Today, 2013
© Glassdoor, Inc. 2016
Glassdoor User Survey, 2014
© Glassdoor, Inc. 2016
Listen Measure Iterate + +
© Glassdoor, Inc. 2016
Understanding Your!Glassdoor Data
© Glassdoor, Inc. 2016
Benefits of Understanding Your Glassdoor Data
Define Your Candidates and Followers
Compare Hiring Processes
Analyze Interview Feedback
Spot Review Trends
Company Ratings/Updates
© Glassdoor, Inc. 2016
How to Leverage Analytics
Employee Sentiment vs. Competitors*
*only available in certain packages
Brand Awareness vs. Competitors* Rating Trends vs. Competitors*
Employee and Candidate Rating Trends Candidate demographics
© Glassdoor, Inc. 2016
Profile Traffic
© Glassdoor, Inc. 2016
Define Your Candidates and Followers
Who are they? Where are they located?
Top Job Titles
1. Software Engineer
2. Account Executive
3. Sales Representative
4. Business Development Representative
5. Senior Software Engineer
Top Locations
1. San Francisco, CA
2. Chicago, IL
3. San Jose, CA
4. New York, NY
5. Toronto, Canada
Their Demographics
© Glassdoor, Inc. 2016
Compare Hiring Processes
What are they saying about your"interview experience?
Who are the candidates you’re"winning and losing?
Interview Review Highlights
Acceptance Rate
© Glassdoor, Inc. 2016
Interview Feedback A B C D
© Glassdoor, Inc. 2016
Spot Review Trends
© Glassdoor, Inc. 2016
Company Updates and Ratings
Rating Trends
Measure current and former employee rating trends over time
Company Updates Measure engagement and leverage data to determine what content works best for your audience
© Glassdoor, Inc. 2016
© Glassdoor, Inc. 2016
It Does Matter Which Way You Go
Alice: Would you tell me, please, which way I ought to go from here? The Cheshire Cat: That depends a good deal on where you want to get to. Alice: I don't much care where. The Cheshire Cat: Then it doesn't much matter which way you go.
© Glassdoor, Inc. 2016
Strategic Why & How Questions
• Why do we want to use Glassdoor? • Why do employees leave good/bad reviews on Glassdoor? • Why do/don’t we respond to reviews on Glassdoor?
• How will using Glassdoor meet our objectives? • How can we share information from Glassdoor to bring about
organizational change? • How can we become a more engaged employer?
© Glassdoor, Inc. 2016
Overall Strategy
Watch Listen Learn
© Glassdoor, Inc. 2016
This Is Who We Are
© Glassdoor, Inc. 2016
Set a Goal: Becoming an Engaged Employer
© Glassdoor, Inc. 2016
Using Our Data
• State of the Union Monthly Report
• High level, Easy to understand, Visual, Tell a story, Share reviews
• Monthly report sent to the Director of TA, VP TMOD, SVP of HR, & others
• At least use the PDF
© Glassdoor, Inc. 2016
Feedback Is Your Friend
• Improved our overall rating • Reengaging employees using
real people & quotes • Invite new hires to review the
interview process during onboarding
• Invitation to review company in 30/60/90 plan
© Glassdoor, Inc. 2016
What You Can Do Today
© Glassdoor, Inc. 2016
Access Your Employer Center
© Glassdoor, Inc. 2016
Lean on Interview Feedback to Refine Processes
© Glassdoor, Inc. 2016
Reviews, Reviews, Reviews
© Glassdoor, Inc. 2016
Get Leadership Engaged
Provide employee sentiment analysis. Glassdoor Word Clouds "allow you to easily show executives the top-level sentiments found in "your reviews.
Provide data. When a CEO sees a low satisfaction rating or the number "of visits to the Glassdoor page, they’re bound to take action.
Involve your CEO in Glassdoor. It may be worthwhile to ask the CEO "to read and respond to Glassdoor reviews — it helps them keep their "finger on the pulse of employee sentiment.
© Glassdoor, Inc. 2016
Key Takeaways
© Glassdoor, Inc. 2016
Key Takeaways
Take the time to watch, learn and listen
Pay attention to what the data is telling you
Use your findings to effect change
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2
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© Glassdoor, Inc. 2016
Cody Loveland Social Media Strategist at KF Futurestep,"Global Talent Acquisition RPO at Alcon
@CodyBLoveland
Chris Miller Enterprise Account Executive
at Glassdoor
© Glassdoor, Inc. 2016