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Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 2
Fastest Growing Site in the Recruitment Space
Job Clicks
176%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%
Content
84%
Mobile Users
127%
YoY Unique Users
Several of the employers told us that they see more traffic on their
Glassdoor company page than their own career website.”
– Josh Bersin“
“
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 3
Influencing Candidates at Every Stage
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 4
Multi-Tiered Content Review Process
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
1 or less 2 to 5 6 to 10 11+
0%
10%
20%
30%
40%
5
Who’s on Glassdoor?
27 Million Members Worldwide
Years Experience
No College
Reason for visit…
50%
50%MaleFemale
College
Grad School
52%
22% 26%
52%job search
44%researching
companies
4%other
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 6
Clients Across Industries & SizesC
om
pa
ny S
ize
Tech Finance Retail Consulting Manufacturing
+
-
24 key hires under target CPH
3x candidate awareness
50% decrease time-to-hire
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 7
Glassdoor for Employers
Job AdsEnhanced ProfileDisplay Advertising
Brand. Influence. Hire.
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 8
Glassdoor Product: Enhanced Profile
• Influence candidates with custom branded
content, videos, and social media integration
• Eliminate competitor advertising
• Showcase open positions with a direct jobs feed
from ATS
• Analyze candidate demographics and job
seeker activity
• Monitor brand awareness, company and CEO
reputation over time
Manage & Promote Brand
3x Candidate Traffic vs. LinkedInmeasured by profile pageviews
• RailInc: 6x traffic on Glassdoor vs LinkedIn page
• Groupon: 11x traffic on Glassdoor vs LinkedIn page
• Vmware: 10X traffic on Glassdoor vs LinkedIn page
• Lithium Technologies: 25% hires from Glassdoor
vs 20% from LinkedIn
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 9
Glassdoor Product: Job Ads
• Advertise all your open positions
• Uniquely target ideal candidates based on
demographic data, interests, and behavior
• Promote jobs across multiple channels
including mobile, email alerts, and throughout
Glassdoor as ‘Featured Jobs’
• Leverage Client Success Manager to
maximize budget and deliver optimal results
Recruit High Quality Candidates
2x Better Applicant Quality compared to traditional job boards
• Intuit: Improved app-to-hire conversion by 78%
• MED-CARE: Reduced time-to-hire by 3x
• loanDepot: Eliminates big job boards, saves $250K
• 1800Contacts: Improved app-to-hire ratio by 5x
• ServiceMaster: 2x qualified apps for seasonal roles
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 10
Glassdoor Product: Targeted Display Ad Campaigns
Diversity & Inclusion
Graduates & Millennials
Awards Announcements
Seasonal Hiring
Drive Targeted Awareness
Event Promotion
• Showcase Diversity Campaigns
• Segment ads by location, industry, and
competitor profiles
• Targeting criteria can be customized to meet
specific client goals (See Glassdoor sales)
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 11
Client Success Story
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 12
Glassdoor Search by Job Title
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 13
One Click Away from Career Site
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 14
Tons of Valuable Info Alongside the Job Listing
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 15
Learn More From the Company’s Enhanced Profile
No Competitor Advertising
Direct ATS Jobs Feed
Custom “Why Work For Us” Content
Cover Photo & Company Videos
Social Media Integration
NEW! Competitor Targeting
Coming Soon: Company Updates
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 16
NEW! Competitor Profile Targeting
Included free with Enhanced Profile
Advertise your employer brand on the profiles of
companies that are not Glassdoor clients
Target up to 5 competitors
Automatic banner creation
Self-service configuration allows clients to
change who they target on the fly
Note: Enhanced Profile clients cannot be targeted
by other companies or clients.
vPepsi (client) advertises on their profile
Coca-Cola Glassdoor Profile
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 17
Coming Soon! Company Updates
• Communicate with millions of active and
passive candidates on Glassdoor
• Build and foster a community of followers
who have signaled interest in your company
• Dedicated social media outlet for recruiting
and employer branding
• Promote immediate hiring needs as well as
company culture and events
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 18
Powerful Reporting & Analytics for Employers
Brand Awareness
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 19
Powerful Reporting & Analytics for Employers
Demographics
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 20
Powerful Reporting & Analytics for Employers
Review & Interview Trends
Word Clouds
Confidential and Proprietary © Glassdoor, Inc. 2008-2015 21
Powerful Reporting & Analytics for Employers
Reputation Scorecards
Automate & Share
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
More Free Resources Online
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
Questions? Reach Out!
@alisonhadden
Alison [email protected]
Confidential and Proprietary © Glassdoor, Inc. 2008-2015
