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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Battle Bad Reviews on Glassdoor

How to Battle Bad Glassdoor Reviews

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Page 1: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

How to Battle Bad Reviews

on Glassdoor

Page 2: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Webinar Tips for Attendees

You can connect to audio using your

computer’s microphone and speakers.

Or, you may select “Use Telephone”

after joining the Webinar.

All lines will be muted to avoid

background noise.

You can ask questions at any time by

typing them into the Questions Pane.

Page 3: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Featured Speaker

Lisa HoldenEmployer Engagement

Manager at Glassdoor

[email protected]

Page 4: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Agenda

Page 5: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

A FREE Employer Account Can Help

Visit employers.glassdoor.com

Page 6: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Reviews On Glassdoor

Page 7: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Examples: CEO, HR, PR or Marketing Professionals

Who Should Respond?

Anyone at

your company

who is in a position

to speak

on your behalf.

Page 8: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

How Often Should I Respond?

Page 9: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of Glassdoor members read reviews

before speaking with a company or

person in charge of hiring.

Why Respond to a Bad Review?

Page 10: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Bad Reviews Are Good for Business!

of consumers trust reviews

more when they see both

good and bad reviews.

Page 11: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Page 12: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #1: Be Professional

Page 13: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of consumers who experience a quick and

effective brand response on social media are

likely to recommend that brand to others.

Responding to a Bad Review Shows that You Care

Page 14: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Page 15: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of organizations suffer from

a deficit in recognition according

to a recent Bersin study.

Saying Thank You Shows You Are Listening

Page 16: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Page 17: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Bad Reviews Provide the Opportunity for Authenticity

Nobody Is Perfect

Page 18: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Page 19: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of employees say new job realities

differ from expectations set during

the interview process.

Set Expectations Up Front by Being Authentic

Page 20: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Page 21: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Benefits of Responding to Reviews

Page 22: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

1-800 Contacts Case Study

Page 23: How to Battle Bad Glassdoor Reviews

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Lisa Holden

[email protected]

@GDforEmployers