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Confidential and Proprietary © Glassdoor, Inc. 20082015 Brand. Influence. Hire How to Use Glassdoor to Recruit Great Talent Lunch & Learn | August 2015

Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Page 1: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Brand.  Influence.  HireHow  to  Use  Glassdoor toRecruit  Great  Talent

Lunch  &  Learn  |  August  2015

Page 2: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Agenda

• What  We  Know  About  Candidates  • The  Impact  of  Your  Employer  Brand  

• How  to  conduct  an  Employer  Branding  Audit  

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Page 3: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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What  We  Know  About  Today’s  Candidates

Source:  Corporate  Executive  Board,  2014  Employment  Branding  Effectiveness  Survey

Almost  two-­thirds  of  job  applicants  (61%)said  they  are  more  skeptical of  claims  made  by  employers  now  than  they  were  in  2011.  

That  figure  rises  to  65%  for  millennials.

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Page 4: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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What  We  Know  About  Today’s  Candidates

Source:  Career  Builder  2013  Candidate  Behavior  Study

4

62%  check  you  out  on  social  media to  make  sure  what  you’re  ‘selling  them’  online  is  true.

THEY  HAVE  EXPECTATIONS:

CULTURE THOUGHT  LEADERS AUTHENTICITY

Page 5: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Why?  Candidates  Decision  Making  Process  Has  Changed

5

+

HiringManager

Recruiter

CareerPage

HiringManager

Recruiter

CareerPage

TodayYesterday

EmployersPerspective

EmployersPerspective

Candidates  rely  on  bothPeers  &  Employer  Insight

Candidates  rely  onEmployers  Insight  Only

Page 6: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Your  Candidates  Are  Already  Here

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61%of  candidates  who  apply  to  your  jobsuse  Glassdoor  during  their  job  search.

Source:  Glassdoor  Labs,  Feb  2015

Page 7: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Why  Glassdoor?

7

61%

job  seekers  in  USuse  Glassdoor  when  searching  for  jobs

Pros Good  opportunity  to  learn  a  lot

Work-­life  balancecan  be  toughCons

Company  BenefitsStock  &  Health“Exceptional  benefits  package.  Great  stock  and  health  options”

Interview  QuestionsSales  Representative“Make  sure  to  research  companies  growth  strategy”

SalarySoftware  Dev Engineer107k (1,448  Salaries)

Amazon.com

3.5k  Reviews

80%Approve

Reviews3.3“Opportunity   like  nowhere  else”

Page 8: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Fastest  Growing  Career  Site  in  2014

Job  Clicks

176%

-­‐40%

-­‐20%

0%

20%

40%

60%

80%

100%

120%

140%

Mar Apr May Jun Jul Aug Sept Oct Nov Dec

Visits

96%Content

84%

Mobile  Users

127%

US  Traffic  Growth

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Page 9: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Recent  Traffic  Outpaces  CareerBuilder.com

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Monthly  Unique  Users  (Millions)

US  Monthly  Web  Users  (Desktop  +  Mobile)

0

5,000

10,000

15,000

20,000

25,000

Feb-­14 Mar-­14 Apr-­14 May-­14 Jun-­14 Jul-­14 Aug-­14 Sep-­14 Oct-­14 Nov-­14 Dec-­14 Jan-­15 Feb-­15 Mar-­15

Page 10: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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What  is  the  Impact  of  an  Employer  Brand?  

Page 11: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Source:  Employer  Branding  Global  Study  Report

22%reduced

recruitmentfees

Companies  with  astrong  employer  brand

see an average of

$

Page 12: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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is associated with astrong  employer  brand

Source:  LinkedIn

50%

Page 13: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Candidate  Decision  Making  Process

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These  candidates  really  want  to  work  for  you!

Page 14: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Job  Advertising  Fills  the  Top  of  Funnel

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Majority  of  all  your  Glassdoor  applications  come  from  candidates  that  were  not  actively  

researching  you

Page 15: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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The  Powerful  Equation  of  Branding  +  Job  Advertising

Page 16: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Proven  Results  Across  All  Industries  Company  Size

Tech Finance Retail Consulting Manufacturing

+

Top  5  Source  of  Hire

22  Engineering  Hires  @$700  CPH

Reduced  Time-­To-­Hire  by  50%

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Page 17: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Common  Recruiting  and  Hiring  Challenges

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POORCANDIDATEPIPELINE

LACK  OF  BRAND  AWARENESS

WASTING  TIME  ON  UNQUALIFIEDCANDIDATES

Who  are  you?

Page 18: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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How  Glassdoor  Delivers  Applicant  Quality

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CandidatesSelf-­Select

Before  Applying

YourEmployerBrand

Quantity Quality

Page 19: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Conducting  an  Employer  Brand  Audit

Using  Glassdoor  Analytics  to  Measure

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1 What  is  my  brand  awarenesswith  job  seekers?  Is  it  growing?

2 What  is  my  brand  reputation?

3How  does  my  awareness  and  reputation  compare  with  my  competition?

4Who  am  I  attracting  with  my  brand  message  and  is  it  the  right  audience?

Page 20: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Conducting  an  Employer  Brand  Audit

Brand  Awareness  With  Job  Seekers

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Page 21: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Conducting  an  Employer  Brand  Audit

Reputation  vs  Talent  Competitors

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Page 22: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Conducting  an  Employer  Brand  Audit

Job  Seeker  Demographics

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Page 23: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Conducting  an  Employer  Brand  Audit

Reviews  &  Ratings  Trends  Over  Time

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Page 24: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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Conducting  an  Employer  Brand  AuditTrack  Employee  Sentiment

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Page 25: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

New  to  FEA

Company  UpdatesCommunicate  with  job  seekers  who  are  researching  or  following  your  company  on  Glassdoor.

Featured  ReviewCherry  pick  any  review  to  appear  first  on  your  Glassdoor  profile

Page 26: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

New  to  Enhanced  Profile  

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Competitor  Targeting

Review  &  Interview  Analytics

Advertise  your  brand  and  jobs  on  competitor  non-­client  profiles  for  free.

Filter  and  report  your  employee  sentiment  and  candidate  interview  reviews  by  office  location,  job  title  and  department.

Homepage  HighlightAdvertise  your  office  and  culture  on  the  Glassdoor  Homepage.  Homepage  Highlight  gets  between  4-­5x  impressions  compared  to  industry  average.  

Page 27: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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2015  Rebels  of  Recruiting  Roadshow

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Page 28: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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2015  Employer  Branding  Summit

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Page 29: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

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More  Free  Resources  Online

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Page 30: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015

Our  Solutions

Job  Slots Enhanced  Profile Display  Advertising

• Increase  Brand  Awareness

• Target  Candidates  Researching  Competitor  Profiles

• Diversity  &  Inclusion  Campaigns

• Increase  Brand  Awareness

• Influence  Candidates

• Unique  Candidate  Insight  &  Analytics

• Source  Quality  Applicants

• Demographic  Targeting

• Desktop,  Mobile  &  Email

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Page 31: Glassdoor Lunch & Learns: How to Use Glassdoor to Recruit Great Talent

Confidential   and   Proprietary  ©  Glassdoor,   Inc.   2008-­2015