Client Training: How to use glassdoor to prep your Q1 hiring

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

How to Use Glassdoor to Prep for Your Q1 2016 Hiring

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Webinar Tips for Attendees

• You can connect to audio using your computer’s microphone and speakers.

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• You can ask questions at any time by typing them into the Questions Pane.

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Featured Speaker

Kelly PayneDirector of Client Services at Glassdoor

kelly.payne@Glassdoor.com@kelly_payne22

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

#GDChat

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Agenda

• Who’s On Glassdoor

• Preparing an International Recruiting Strategy

• Ways to Highlight Your Brand

• Making the Most of Employer Center Data

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Who’s on Glassdoor

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Our Audience Is Diverse and Informed

Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures

Female Millennials

College Educated

Diverse Ethnicity

52%

49%

48%

37%

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Source: Glassdoor U.S. Site survey, October 2014

4 in 5 usersare either actively looking for jobs or

open to better opportunities

86%

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Our SolutionsJob Advertising

Display Advertising

• Increase Brand Awareness

• Target Candidates Researching Competitor Profiles

• Diversity & Inclusion Campaigns

• Share Your Story

• Eliminate Competitors’ Jobs

• Feature Your Open Positions

• Source Quality Applicants

• Demographic Targeting

• Recruit across channels and devices

• Track overall brand awareness

• Analyze employee sentiment

• Benchmark against competitors

Analytics

Enhanced Profile

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Preparing an International Recruiting Strategy

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Preparing an International Recruiting Strategy

• Identify the voice/brand of each country office

• What makes each one different from the next?

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Preparing an International Recruiting Strategy: Localized Enhanced Profiles

Tailor content to reflect your company’s presence in other countries

• Work environment• Culture • Benefits• Mission & values

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Preparing an International Recruiting Strategy: Localized Enhanced Profiles

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Preparing an International Recruiting Strategy

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Ways to Highlight Your Brand

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Ways to Highlight Your Brand: Homepage Highlight

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Ways to Highlight Your Brand: Homepage Highlight

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Ways to Highlight Your Brand: Refresh Content

• Revamp company description

• Add relevant photos & videos

• Communicate what you’re looking for

• We’re here to help

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Making the Most of Employer Center Data

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Understand your brand as you head into 2016

Employer Center Data: The Big Picture

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Accessing YourEmployer Center

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Accessing Your Employer Center

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Employer Center Data: Profile Traffic

• Track peaks and valleys

• Gauge brand awareness

• Compare against • Last year• Career site traffic• Other channels

you’re spending with• Set goals

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Employer Center Data: Rating and Interview Trends

• Track evolution of ratings over time

• Pinpoint trends

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Employer Center Data: Competitor Comparison Report

• Benchmark against competitors

• Create action items to stay ahead of the curve

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Employer Center Data: Key Words

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Questions?Kelly Payne

kelly.payne@glassdoor.com@kelly_payne22