Client Training: How to use glassdoor to prep your Q1 hiring

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #GDChat

Client Training

How to Use Glassdoor to Prep for Your Q1 2016 Hiring


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Featured Speaker

Kelly PayneDirector of Client Services at Glassdoor

[email protected]@kelly_payne22


#GDChat


Agenda

• Who’s On Glassdoor

• Preparing an International Recruiting Strategy

• Ways to Highlight Your Brand

• Making the Most of Employer Center Data


Who’s on Glassdoor


Our Audience Is Diverse and Informed

Source: comScore July 2015 Media Metrix and Plan Metrix Key Measures

Female Millennials

College Educated

Diverse Ethnicity

52%

49%

48%

37%


Source: Glassdoor U.S. Site survey, October 2014

4 in 5 usersare either actively looking for jobs or

open to better opportunities

86%


Our SolutionsJob Advertising

Display Advertising

• Increase Brand Awareness

• Target Candidates Researching Competitor Profiles

• Diversity & Inclusion Campaigns

• Share Your Story

• Eliminate Competitors’ Jobs

• Feature Your Open Positions

• Source Quality Applicants

• Demographic Targeting

• Recruit across channels and devices

• Track overall brand awareness

• Analyze employee sentiment

• Benchmark against competitors

Analytics

Enhanced Profile


Preparing an International Recruiting Strategy



• Identify the voice/brand of each country office

• What makes each one different from the next?


Preparing an International Recruiting Strategy: Localized Enhanced Profiles

Tailor content to reflect your company’s presence in other countries

• Work environment• Culture • Benefits• Mission & values


Preparing an International Recruiting Strategy: Localized Enhanced Profiles




Ways to Highlight Your Brand


Ways to Highlight Your Brand: Homepage Highlight


Ways to Highlight Your Brand: Homepage Highlight


Ways to Highlight Your Brand: Refresh Content

• Revamp company description

• Add relevant photos & videos

• Communicate what you’re looking for

• We’re here to help


Making the Most of Employer Center Data


Understand your brand as you head into 2016

Employer Center Data: The Big Picture


Accessing YourEmployer Center


Accessing Your Employer Center


Employer Center Data: Profile Traffic

• Track peaks and valleys

• Gauge brand awareness

• Compare against • Last year• Career site traffic• Other channels

you’re spending with• Set goals


Employer Center Data: Rating and Interview Trends

• Track evolution of ratings over time

• Pinpoint trends


Employer Center Data: Competitor Comparison Report

• Benchmark against competitors

• Create action items to stay ahead of the curve


Employer Center Data: Key Words


Questions?Kelly Payne

[email protected]@kelly_payne22

Recruiting & HR

Client Training: How to use glassdoor to prep your Q1 hiring