Glassdoor Webinar - How to Respond to Reviews on Glassdoor

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Learn: - How to respond to negative comments, company issues and complaints about your company on Glassdoor the right way, and some best practices for crafting authentic, transparent and relevant responses guaranteed to resonate with candidates and protect your reputation. - Building your employer brand, reputation and even retention through leveraging and promoting positive reviews and feedback while engaging with internal and external brand ambassadors on your Glassdoor profile. - Who the best person to respond to reviews really is at your company, how often they should respond and the best practices and actionable advice recruiters need to get the most out of Glassdoor.

Text of Glassdoor Webinar - How to Respond to Reviews on Glassdoor

  • 1.Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Responding to Reviews Builds Trust with Your Candidates

2. Confidential and Proprietary Glassdoor, Inc. 2008-2014 Featured Speaker Lisa Holden Employer Engagement Manager Glassdoor @L_Holden 3. Confidential and Proprietary Glassdoor, Inc. 2008-2014 Featured Speaker Jason Seiden Employee Brand Advocacy Ajax Workforce Marketing @seiden 4. Confidential and Proprietary Glassdoor, Inc. 2008-2014 Agenda Why Respond to Reviews? Who Should Respond? How Often Should I Respond? 5 Dos and Donts to Follow When Responding to Reviews Glassdoor Overview How to Get Started 5. Confidential and Proprietary Glassdoor, Inc. 2008-2014 of Glassdoor members read reviews before speaking with a company or person in charge of hiring Why Respond to Reviews? 6. Confidential and Proprietary Glassdoor, Inc. 2008-2014 Bad Reviews Arent Necessarily Bad! of consumers suspect censorship or faked reviews when they dont see bad reviews. 7. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Examples: CEO, PR, Marketing or HR Who Should Respond? Anyone in a position to speak on your companys behalf 8. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor of job seekers find the employer perspective useful when learning about jobs and companies How Often Should I Respond? 9. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor 10. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor DO: Respond Promptly Tip #1 11. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others Responding Promptly Shows that You Care 12. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Case Study Salesforce has responded to 43 reviews on its company profile page, typically within a month of the review being posted. 75% of employees would recommend this company to a friend. 13. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor DO: Say Thank You Tip #2 14. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor of organizations suffer from a deficit in recognition, according to a recent Bersin by Deloitte study Saying Thank You Shows You Are Listening 15. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Red Cross is an example of a company that thanks its employees for responding to reviews. As a result, employees are more engaged Making them likely to stick around. Case Study 16. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor DO: Address Specific Issues Tip #3 17. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Negative Reviews Provide the Opportunity for Authenticity Nobody Is Perfect 18. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Working Solutions responds to 41% of the reviews posted on Glassdoor. It actively takes feedback and uses it to make the company a better place. And the ratings show it! Working Solutions has a 4.2 out of 5 rating. Case Study 19. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor DO: Be Authentic Tip #4 20. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor of employees say new job realities differ from expectations set during the interview process Set Expectations Up Front by Being Authentic 21. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Symphony Teleca responds to employees in an authentic way. This lets employees know that their feedback has been heard. Case Study 22. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor DO: Recognize the Pros and Cons Tip #5 23. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Zillow CEO Spencer Rascoff responds to reviews on behalf of the company. As a result, four candidates in the past 30 days said that reading the employer response solidified their decision to accept the job offer. Case Study 24. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product. Before You Respond 25. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Your title will appear when you respond to reviews as a company representative, so make sure your title is correct in the Employer Center. Before You Respond 26. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor Before You Respond We suggest choosing company leaders in HR, PR, Marketing or other departments to respond to different reviews. Note only one employer response per review is permitted. 27. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to get started? Get a Free Employer Account 28. Confidential and Proprietary Glassdoor, Inc. 2008-2014 #Glassdoor How to get started? Get a Free Employer Account 29. Confidential and Proprietary Glassdoor, Inc. 2008-2014 Delivering Measurable Results 2X 3X 30% the quality the influence lower cost-per-hire 2,000+ customers use Glassdoors talent solutions to attract better quality candidates at a much lower cost per hire. 30. Confidential and Proprietary Glassdoor, Inc. 2008-2014