Media scenario25.4.14 abp ananda

Quick Snapshot

Week 9 - 16’2014

MCCS

ABP ANANDAPeriod – Wk 9-16’14

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

...

Bangla

...

Bangla

...

Bangla

M...0

10

20

30

40

50

35

10

2 0

% Genre Sh

Source : TAM Period : Wk 16’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING BANGLA PEACE TV, DUE TO WHICH BANGLA REG GENRE NO MORE EXISTS

VS last year market shares neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

8.49.4

% Genre Share

Wk 9-16'13 Wk 9-16'14

Source : TAM Period : Wk 9-16 Year : 2013 &2014

PLEASE NOTE TAM HAS STOPPED REPORTING CTVN AKD PLUS.

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla HIGH NEWS

33%

21%

18%

13%

10%

6%

% Mkt. Share

Wk 9-16'14

Source : TAM Period : Wk 9-16’14

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 9-16’14

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

02468 7

65 4

2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

High

News

News T

ime

Bangla

RPLUS

0

2

4

66

54 4

2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

Source : TAM Period : Wk 9-16’14

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 18% 34% 22% 21% 21% 21%ABP Ananda 31% 42% 27% 33% 33% 31%Kolkata TV 21% 4% 30% 18% 18% 18%News Time Bangla 8% 15% 16% 10% 10% 9%RPLUS 16% 1% 5% 13% 13% 15%High News 6% 4% 1% 6% 6% 6%

ABP Ananda performing on News Bulletins & Film Based

Magazines

Source : TAM Period : Wk 16’2014 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta is scoring from News Headlines & Sports MagazinesKol TV scoring from Cartoons/Animations & Interviews/Discussions/Portraits

Week16'14

Prog Genre 24 GHANTA ABP Ananda High News Kolkata TVNews Time Bangla RPLUS

News Bulletin 19% 36% 2% 26% 10% 8%News Headlines 48% 0% 0% 42% 2% 8%Cartoons/Animation 31% 1% 0% 49% 18% 0%Sports Magazines 44% 34% 2% 6% 4% 9%Interviews/Portraits/Discussions 30% 5% 3% 50% 0% 12%Film Based Magazines 14% 28% 0% 28% 19% 10%

Top 10 Shows – ABP ANANDA

Source : TAM Period : Wk 16’2014

Date Time From Time To Programme Genre TVT 000s15/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 12118/04/2014 21:58 24:31:00 PROTI POKHE Talk Shows/Chat 11717/04/2014 23:28 23:52 ABP ANANDA KHABAR News Bulletin 11318/04/2014 18:58 20:27 PROTI POKHE Talk Shows/Chat 11117/04/2014 23:58 24:27:00 ABP ANANDA KHABAR News Bulletin 10013/04/2014 22:58 23:22 ABP ANANDA KHABAR News Bulletin 9719/04/2014 14:29 14:58 ABP ANANDA KHABAR News Bulletin 9313/04/2014 22:28 22:53 XTRA TIME Sports Magazine 8916/04/2014 19:42 20:52 PROTI POKHE Talk Shows/Chat 8714/04/2014 23:29 23:52 ABP ANANDA KHABAR News Bulletin 87

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