Why Social Media for Business?

Why Social Media?

with

Social media is the technology that connects people—whether it’s to share content or just to chat.

Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions happen - discovering & sharing.

Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.

Social media marketing is really just word-of-mouth powered by technology.

Introduction

Social Media and

Business

Business is to profits, while social is to

relationships.

It now takes more than the desire to make

money and/or traditional advertising to attract

and retain customers.

Businesses have discovered they need to be

more intentional about developing social

relations with their clients if they want them to

remain loyal to their products.

Social media has provided the “perfect”

platform to achieve both.

Why NOT

Social Media?

“If you aren’t on at least one social media channel in this century, then you simply aren’t in business.

Unlimited Potential / Unlimited audience

That’s where your customers are, so that’s where

you should be! – Be in the middle of the action

Your competitors are on it- so should you –

Monitor their activities

People are talking about you no matter what!!

Gain Marketing Telepathy

Customer Service – Gain better reputation

Real Time Information and Promotion –

Instantaneous

Social Influence on customers

• If You like a brand on Facebook, follow a brand on Twitter or subscribe to a brand’s email newsletter or blog, You are more likely to buy and recommend it to Your social connections.

• We willing to try something new based on what our friends

say on social media.

PopularSocial Media

Platforms

Benefits of

Social Media

for Business

Social Media

Content

What should

you share?

Post content which:-

InspiresEducates Entertains Motivates

70-20-10%

Content

Rule

70% Relevant, quality & rich content - Tips & Solutions

20% Other people’s content

10% Your products & Services (Self promotion)

Keep It Simple

Be conversational

Listen Respond

Use hashtags

By using # you and your intended audience can join in or follow conversations

Brand

Ambassadors oShareholders

oEmployees

oSuppliers

oClients/

customers

oGeneral public

Employees are the BEST Brand

Ambassadors.

They have knowledge of the

company history, its products,

its culture, and its values.

This results in a stronger

brand, improved customer

satisfaction, increased

revenue, and strong financial

results.

Success in Social Media Marketing is as a result of SocialCollaboration&Networking

Thank you

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