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Slides from my presentation - The Path to Purchase Content Marketing Roadmap - Presented 10//14/2014. Now more than ever before, business leaders are expected to demonstrate a bottom-line ROI on content, social media and related tactics. However, while more and more content is being churned out, many organizations are not seeing the results they expected. The challenge isn’t simply to deliver leads to the organization—the challenge is to deliver long-term relationships, and to do so your content must be able to attract, nurture and convert casual visitors into engaged consumers and customers. Many organizations are missing only one or two key ingredients that will take their current strategy from average to amazing. This session provides the solution in three simple steps.
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The Path to Purchase Content Roadmap
Speaker: Martin Jones
@martinjonesaz #LavaCon
• Sr. Marketing Mgr. Cox Communications
• Editor of CoxBLUE.com
• Email: martin.jones@cox.com
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
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42%
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
Content Pillar
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Content Pillar
“Own the relationship with your audience”
“Own the relationship with your audience”
Create a Blog
“Own the relationship with your audience”
Blog/Social HubStrategy The Content Marketing Team
What’s Your Story?
@martinjonesaz #LavaCon
“Own the relationship with your audience”
“Own the relationship with your audience”
Create a Blog
“Own the relationship with your audience”
Blog/Social HubStrategy The Content Marketing Team
@martinjonesaz #LavaCon
The Content Marketing Team
Discovery Process
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
The Content Marketing Team
Scaled Research
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@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
@martinjonesaz #LavaCon
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