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Vision・key decisions on story.
Creative process・development.
Intellectual Property Rights.
Channels・platforms・media mix.
Is it an experiment?
Will you create valuable IP?
Do you aim for social awareness?
Will it establish your company?
Something else?
Establishes your property.
Establishes your authorship.
Shows what you can do.
Increases value to sources of finance.
Attracts audience to test your assumptions.
Provides input for business model and ROI.
SALIGIA-7 TRANSMEDIA SCI-FI THRILLER
IMMERSIVE LOCATIVE THEATRE
PERVASIVE STORY & GAME EVENTS
SOCIAL MEDIA NARRATIVES - WEB SERIES
NOVELS - E-BOOKS - GRAPHIC NOVELS
MOBILE
FEATURE FILMS
WHAT’S THE PLAN?
2011 201720142012 2013 2015 2016
ZA#1
2018 2019 2020
PILOT
R&D +PLAYTESTING
NOVELS. E-BOOKS.GRAPHIC NOVELS
IMMERSIVE THEATRE
FEATUREFILMS
Instalment-based design is a Practical Solution to complexity.
Each instalment is fundable.You only know so much.Your thinking will change and develop.The project horizon is manageable.
newsNews stories
get confused between fiction and reality
broadcast
fictional current affairs show
the story of2 of the teens
story of 100 missing teens
MissingChristelCommunity
Facebook narrative
Facebook narratives
ZombieAlarmFacebook narrative
ZombieAlarmstory blog
2 become ourprotagonists
webisodes
Twitter updates
featuring a pack of 7 teen-zombies
z-leaksstory blog
SWATsquad
reveals evidence
VUPs get involved
UGC
spread via twitter
gather atevents
society reactsand deploys a
ZOMBIE SWAT SQUAD
teens becomeZOMBIES
genre fans raise a
ZOMBIE ALARM
live events:pervasive story
meetsalternate reality game
Clarity of form cannot be achieved until there is first clarity in the designer’s mind and actions.
architect Christopher Alexander
EXPERIENCE DESIGN. Time / Duration Interactivity Intensity Breadth / Consistency Sensorial Cognitive Triggers Significance / MeaningTRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE. Game design & Gameplay Narrative & Story structure Interaction design Theatre & PerformanceTRANSMEDIA ARCHITECTURE.
EXPERIENCE DESIGN.TRANSMEDIA STRUCTURE.TRANSMEDIA ARCHITECTURE. Timing, Pacing, Phasing Choice of media, Sequencing
Thank You@IANGINN TWITTER Cover Image Cover Image Trey Ratcli!f
via Compflight
Iconsfrom The Noun Project Book: Piotrek Chuchla
Theater: Björn AnderssonGame Plan: Scott Lewis
Digital Play: Juan Pablo BravoMovie: Erik Vullings
Play: Gilad FriedSocial Media: Joris Hoogendoorn
Clapperboard: Fabio GrandeGears: Gustavo Cordeiro
Mobile Content: San Salido MartínezWriting: Korokoro
Signpost: Parker Martin
Slide Deck InspirationthanksEmiland de Cubber
Cover Image
THIS DECK SUPPORTED IAN’S PRESENTATION DURING COLOMBIA 3.0 IN BOGOTÁ, WHERE HE SPOKE TO AN
AUDIENCE OF 1100 DELEGATES, PLUS MANY MORE VIA A LIVE STREAM TO BRAZIL, ARGENTINA, AND CHILE.
HTTP://COLOMBIA30.CO/INDEX.PHP/EN/CONTENTS/TRANSMEDIA-ENG
“Incredibly exciting - do not miss Ian’s masterclass or workshop!” Cross Video Days
“A marathon of knowledge, innovation and open-mindedness.” Workshop Participant
“Tore up some walls in my head - not only on transmedia itself, but also about the possibilities on how to approach it” Workshop Participant
“The best presentation I have heard on a real transmedia project.” European Association of Animation Film
IAN GINN IS A EUROPEAN CONSULTANT, TRANSMEDIA STORY ARCHITECT AND EXPERIENCE DESIGNER. CONSULTING ENGAGEMENTS CURRENTLY INCLUDE ADVISING INTERNATIONALLY TO FUNDS, INNOVATION HUBS, AND PUBLIC COMMISSIONS ON STRATEGY AND STRUCTURE FOR PROGRAMMES SUPPORTING TRANSMEDIA, DIGITAL MEDIA AND FEATURE FILM.
HE SHARES HIS EXPERTISE WIDELY, AND IS A FREQUENT SPEAKER IN CONFERENCES AND THINK TANKS WORLDWIDE, INCLUDING: MIP CUBE, CANNES; CROSS VIDEO DAYS, PARIS; LONDON BOOK FAIR; CARTOON CONNECTION, QUEBEC; CARTOON DIGITAL, PAU; EBU TV SUMMIT, LUCERNE; TEDXTRANSMEDIA, GENEVA & ROME; STORYWORLD, LA AND SF; DIY DAYS, LA; CANNES FILM FESTIVAL; SAN SEBASTIAN FILM FESTIVAL; MOBILE 2.0, BARCELONA; AND MANY OTHERS.
IAN@HUBBUBMEDIA.NET
+31 6 53 285 110
IAN WOULD BE HAPPY TO DISCUSS YOUR SPEAKING EVENT OR
AN OPPORTUNITY TO HELP YOU INNOVATE.
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