What is Netari and why we use social media

Online youth work

Marcus LundqvistProject plannernetari.fimarcus.lundqvist@hel.fi

eCitizen II, Tampere

15.09.2010

Erik Qualman

”We don´t have a choice on whether we do social media,

the question is how well we do it”

Agenda

Netari

Social mediaWHY?

Tools

Why should we do ANY work at all in Internet

We have all the possibilities that we can imagine

And all the people

who we want to reach

0

25

50

75

100

16-24 25-34 35-44 45-54 55-6465-74

Everybody

Source: http://www.tilastokeskus.fi/til/sutivi/index.html

Internet usageyear 2009, Finland

0 10 20 30 40 50 60 70 80 90 100

16-24

25-34

34-44

45-54

55-65

65-74

Daily Weekly Less frequently

Frequencyyear 2009, Finland

Agenda

Netari

Social mediaWHY?

Tools

Sharing ideas and achievements

Conversation, communication and listening

Networking, new and old contacts

Participation

http://geekandpoke.typepad.com/

Do we really do something?

Or do we just think

that we are doing

something

More Less

New social tools and sites Privacy

ContentSingle Destination

Websites

Collaboration Full control of content

Social Connection One Way connection

Customer filtered content Full of information

Future of social media?

Basically it´s really simple

When we talk about social mediain professional way

Be present

Communicate

&

Agenda

Netari

Social mediaWHY?

Tools

More than 500M active users

Average time spent in Facebook: 55 minutes

1 900 000 users in Finland

http://geekandpoke.typepad.com/

source: http://www.facebakers.com/countries-with-facebook/FI/

User in Finland

10%

7%

23%

29%

16%

9%

4%2%

13-15 (10%) 16-17 (7%)18-24 (23%25-34 (29%)35-44 (16%)45-54 (9%)55-64 (4%)65+ (2%)

Lähde: http://www.facebakers.com/countries-with-facebook/FI/

Age groups, FinlandSeptember 2010

Age groups, FinlandSeptember 2010

105 779 710

2006 2007 2008 2009 2010

Registered users

55 000 000Tweets a day

13 HoursThe amount of video uploaded to Youtube every minute

412 years

The length of time it would take to watch every Youtube

video

3 600 000 000The amount of photos in Flickr (2009). Thats about 1 photo per every 2 people on the planet

Internet is full of pictures, videos, news, information, blogs, articles, content...

Because of people using social media, the content is growing every second

But... because of people using social media, we can filter the content much easier.

How do we stand out from the mass

Should we provide...

RSS-feed

tags

same content in various sites

twitter feed

facebook updatesyoutube videos

flickr pictures

mobile solutions

transfer resources from own web sites to social media?

Do we wait for people to find us...

...or do we find them?

Agenda

Netari

Social mediaWHY?

Tools

To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments.

Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.

Aims of Netari work

•Started as a project in 2004

•Project involved 4 capital area cities

•Main goals were to find out how to make contact to teens online and how to imply youth work methods to online environments

•Project ended in fall 2007

•Netari.fi was included to governments Development Programme for Child And Youth Policy

•Since 2008 work has evolved to nationwide, multi-professional online youth work.

Brief history

Organisation

30 municipalities

80 youth workers around Finland

11 person team coordinating and developing

Funding

Ministry of Culture and EducationMinistry of Social Affairs and Health

Netari.fi

Multi professional

workNational

coordination

30 Cities in Finland

Web-nurses Web-socialworkers

Police on city of Oulu

Multi-professional work

Health Centre of City of Helsinki: 3 professional web-nurses and 1 coordinator

Social services department of City of Helsinki: 1 Project planner, 1 social worker, 1 psychiatric nurse

Youth crime unit of Police department of city of Oulu: police officer working every Friday evening online

Main discussion topics are within few main categories:

1. Family/HomeRelationships within family, with parents, siblings, relativesProblems with communication, substance abuse, domestic abuseSeparation from home

2. School/Studies/Educationstudy motivation, school success, education orientation, future planscommunication with fellow students, teachersbullying, problems with classmates etc.

3. Leisure-timeHobbies, music, sports, culture, Substance experiments/use“I’ve got nothing to do”, motivation to pick up and carry some activities Health (mental/physical), depression, anxiety

Discussion

Training and education - National online youth work training twice a year - Topic-trainings via VoIP-connection - Seminars and conferences - Co-operation with main applied sciences universities

Publications - blog on The Finnish Youth Research Society's page - online youth work manuals - link - study book will be published in spring 2011

Research - Two user group surveys per year - Workers fill a surveys after every working hour and private conversation - Involved with The Finnish Youth Research Society's research

Development

Environments

0

40 000

80 000

120 000

160 000

200 000

2007 2008 2009

159 000

120 000

55 000

18 00010 0006 500

DiscussionsVisitors

Netari visitors

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00

Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30

Netari-TV 18:00-19:00

NetariVille 18:00-21:00 18:00-21:00

Demi.fi 17:30-21:00

Opening times

•Habbo is based in 2000, localised versions in 32 countries

•13 000 000 unique visitors per month world wide, Finland and UK most active countries.

•Basically 2D-avatar chat with most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc.

•Open on Monday, Wednesday, Thursday and Friday between 17.00-20.30

•Average age of visitors is approx. 12 years, in Netari-room 13 years

•IRC-Gallery was established in 2001 by users of Internet Relay Chat aka IRC

•App. 460 000 users•Average age of users is 21,64

years, Netari focuses on teens from 15 to 18 years of age

•Basic SNS-structure, Profile, friends, communication, photo-gallery, commenting and blogs etc.

•Netari-chats are open on mondays and thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00

Netari-TV

•Netari-tv started as cooperation pilot between Netari.fi and Finland's national public service broadcasting company YLE

•Netari-tv combines elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show

•Aims of Netari-tv is to provide low threshold possibilities to participate to netari-tv´s broadcasts in many way

•Targeted to teenage girls•50 000 weekly users in

Demi.fi•Netari started to work in

Demi on autumn 2010•Open on wednesday

17:30-21:00•Youth workers and

nurses hosts theme discussions weekly

•NetariVille was opened autumn 2010

•Competitions, polls, quiz, activities

•Chat two times a week; youth workers

•Developed constantly•User has ability to share

their photos, videos, etc.

Web nurses

•Chatting with teenagers in IRC-Galleria, Habbo Hotel and Demi.fi

•Answering to questions on a community-page in IRC-Galleria

•Producing material to other workers

Working together

Metro map

Services linked together

You can find this presentation from:www.slideshare.com/netari