Why red man media?

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RED MAN

expand yourpossibilities!

RED MAN


RED MAN

contentCreation, implementation and handling

marketingCommunications strategy and Integrated campaigns

webPlanning, design and implementation

brandingNaming, brand identity, and application

• We are a creative full-service marketing and communications agency offering tailor-made solutions to businesses of every size.

• We create beautiful brands and integrated marketing strategies that include both on and off-line communications.

• We work with businesses to transform their communications and visibility.

CONNECTINGTHE DOTS


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ExperienceEstablished since 2008, We have a vast amount of experience in delivering high quality brands and communications for our clients.

ResultsWe are a marketing-led agency, which means our primary goal is to create brands and campaigns that generate a return of investment for our clients.

ResourcesOur in-house creative and technical team are equally weighted enabling us to approach projects from both a creative and technical perspective.

PrecisionWe are committed to fulfilling briefs in accordance with client instructions and follow a robust process to ensure every detail is in place.

More than: 100 brands • 50 websites • 250 completed projects annually

OUREXPERTISE


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measureData, Analytics and Metrics.

promoteWe help raise customer awareness of brands,generate leads, and create brand loyalty.

createWe create all the elements you need to successfullycommunicate and market your business.

planWe always do our research.

We create engaging multi-platform campaigns through integrated planning, creative communication and ideas, successful promotion and measurable results…

STRATEGY.INNOVATION.GROWTH.


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We always do our research.

Thorough planning means we can provide concise timelines and a clear roadmap for every project. We work closely with all of our clients to find the best solutions for their business.

Successful planning and research will establish the target audience, how to reach them and how to keep them coming back. We are always thinking of how a campaign will work both on and off line and what tactics will be employed to successfully deliver the right message to the right people.

PLAN


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We create all the elements you need to successfully market your business.

Brand identity is always at the core of everything we do. From web design and content creation to print design and company stationary.

We are idea driven and use a broad combination of skills to create the best solutions for every project. We are a collaborative team and work together to develop ideas from conception through to delivery.

CREATE


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We work with our clients to raise customer awareness of their brand, generate leads, and create brand loyalty.

Promotional tactics should fully integrate both on and off-line elements to ensure maximum exposure for your brand.

Off-line promotion includes; your print brochures, business cards, catalogues and corporate literature.

On-line promotion includes; Search engine optimisation, Online ad campaigns, social media and content marketing.

We work with each client to find the blend of marketing communications that works best to promote their business.

PROMOTE


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Data, Analytics and Metrics.

These key elements are crucial for managing marketing performance.

Measuring results allows us to clearly align marketing activities, strategies and metrics with business goals.

Through using customer insights and analysis, we can continue to deliver efficient and effective campaigns.

MEASURE


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We work with clients from many different business backgrounds from Start-up’s, local SME’s to larger National and International businesses.

WHO WEWORK WITH


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Success Stories


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Boyle Sports

Branding & Digital Marketing

Boyle Sports is the largest independent bookmaker in Ireland. In addition to their retail stores, Boyle Sports operates a telephone betting service, “Fon-A-Bet”,an Internet-based betting service and a mobile betting app for smartphone users.

We designed and developed various landing pages for a series of digital advertising campaigns for Boyle Sports. These landing pages were consistent with the company’s branding and they displayed clear calls to action to drive traffic to their website.

We also designed the logo and brand identity for an on-line game called bookie4u.com, which is currently under development.


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Boyle Sports | Branding & Digital Marketing


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Irish Independent

Advertising campaigns

Independent.ie is Ireland’s number one news website with over 9 million readers a month.

We created a series of print and on-line display advertising campaigns that formed part of the Irish Independent’s overall digital strategy.

Display ads were designed to drive traffic to different areas of the business. These areas included their property search engine globrix.ie, the Independent’s iPhone app as well as their main website Independent.ie.


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Irish Independent | Advertising campaigns


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Horse Racing Ireland

Branding

Horse Racing Ireland (HRI) is the governing body of horse racing on the island of Ireland. The HRI mission statement is “to develop and promote Ireland as a world centre of excellence for horse racing and breeding”.

We provided branding and graphic design solutions for various Go Racing campaigns. These included a special St Patricks day data capture campaign that was targeted at the Cheltenham racing event.

On completing the form, entrants were in with a chance to win tickets to an upcoming racing event in Ireland. We also designed all the campaign literature for the Racegoers Consultative Forum and a brochure promoting the country’s six main racecourses throughout the year.


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Horse Racing Ireland | Branding


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Fairyhouse Racecourse

Branding & Advertising

Fairyhouse Racecourse is one of Ireland’s premier horse racing venues, situated in Ratoath, County Meath. The first race meet was held in 1848 and In 1870, the first Irish Grand National steeplechase was held there.

We were approached by Fairyhouse Racecourse through HRI to design and develop a range of branding and promotional materials. Throughout the year, we produced several brochures, information leaflets, flyers ,invitations and advertising campaigns for various races and events.


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Fairyhouse Racecourse | Branding


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Down Syndrome Ireland

HB Ice Fundays Campaign 2014

Down Syndrome Ireland (DSI) are a national voluntary organisation supporting people with Down syndrome and their families throughout the country. Ice Cream Fundays is an annual fundraising event hosted by DSI in collaboration with HB Hazelbrook Farm. All proceeds go towards supporting people with Down Syndrome and helping them to reach their full potential.

Following a successful 2013 campaign, Red Man Media were once again asked to design all the branding and marketing materials for HB Ice Cream Fundays 2014. The campaign involved designing press ads, party pack forms, flyers, posters and online advertising.

The campaign was a great success and brought nationwide exposure for the organisation. It is always a great opportunity to work for a charitable cause and we look forward to building our relationship with DSI in the future.

What we didBranding, logo design, Graphic Design, POS, Advertising (online & offline)


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Down Syndrome Ireland | HB Icecream Fundays Campaign 2014


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Down Syndrome Ireland

Boyne Valley Honey Days Campaign

Down Syndrome Ireland (DSI) is the primary source of information and support for people with Down Syndrome and their families.

The Boyne Valley Honey Days campaign sees Down Syndrome Ireland partnered with Boyne Valley to raise awareness and much needed funding.

Red Man Media produced all promotional materials in the form of advertising (print and online) flyers and posters which appeared in shopping centres accross the country.

Red Man Media have worked with Down Syndrome Ireland on the Honeydayd campaign since 2011. We were delighted to work with them once again and we look forward to further collaborations in the future.

The campaign was a great success and achieved nationwide exposure for Down Syndrome Ireland.

What we didPackaging Design, Graphic Design, Branding, Point of Sale and marketing collateral.


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Down Syndrome Ireland | Boyne Valley Honey Days Campaign 2014


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Smart Storage

Branding & Advertising

Smart Storage is an Irish owned company that specializes in discrete home storage solutions. Prompted by the growing need for storage in the home Smart Storage developed a range of under the stairs and Attic storage solutions.

We were approached by Smart Storage to developed the brand identity and all the marketing materials for Smart Storage. We provided both on and off-line line promotions that included printed signage, leaflets, exhibitions display stands and point of sale materials.

We also provided a set of brand guidelines, which outlined how the new visual identity should appear in different formats and marketing channels.


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Smart Storage | Branding & Advertising


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Talbot Mall

Branding

Talbot Mall formally know as the Irish Life Mall.

Red Man Media were commissioned to design and produced the new branding for the Talbot Mall.

We designed and developed the brand visual identity which consisted of the logo, graphics, internal 3D visuals and external signage


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Talbot Mall | Branding

O'Connell Street (Irish: Sráid Uí Chonaill)

Dublin's main thoroughfare. It measures 49 m (160 ft) in width at its southern end, 46 m (150 ft) at the north, and is 500 m (1650 ft) in length. Known as 'Sackville Street' until 1924, it was renamed in honour of Daniel

O'Connell, a nationalist leader of the early nineteenth century whose statue stands at the lower end of the street, facing O'Connell Bridge.

Talbot Street (Irish: Sráid Thalbóid)

Talbot Street is a city-centre street located on Dublin's Northside and is one of the principal shopping streets of Dublin, running from Connolly station and the IFSC at

Amiens Street in the east to Marlborough Street in the west.

The street is named after Charles Chetwynd, 3rd Earl of Talbot, Lord Lieutenant of Ireland, 1817-21. One of the street's most famous residents was Al�e Byrne, ten times Lord Mayor

of Dublin. He was a publican by trade and purchased The Vernon Bar in Talbot Street in 1912, having served his apprenticeship at Cosgrave's, 1-2 Chancery Place. He befriended

the poor of the area who returned him to Parliament on numerous occasions both at Westminster and Leinster House during the revolutionary period and after.

Daniel O'Connell (6 August 1775 – 15 May 1847)

Daniel O'Connell often referred to as The Liberator or The Emancipator, was an Irish political leader in the

�rst half of the 19th century. He campaigned for Catholic Emancipation, including the right for

Catholics to sit in the Westminster Parliament, denied for over 100 year and repeal of the Act of Union

which combined Great Britain and Ireland.

The principal street in the centre of Dublin, previously called Sackville Street, was renamed O'Connell Street in his honour in the early 20th century after the Irish Free State came into being. His statue stands at one

end of the street.

The General Post O�ce (GPO) (Irish: Ard-Oi�g an Phoist)

The headquarters of the Irish postal service, An Post, and Dublin's principal post o�ce. Sited in the centre of O'Connell Street, the city's main

thoroughfare, it is one of Ireland's most famous buildings, and was the last of the great Georgian public buildings erected in the capital.


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The Design Corner

Branding & Marketing

The Design Corner is a collective of local Dun Laoghaire craft makers and designers who host seasonal pop-up shops in Dun Laoghaire throughout the year. This year’s Christmas fair takes place on Upper George’s St in Dun Laoghaire, Co. Dublin.

The Design Corner is supported by the Dun Laoghaire-Rathdown Local Enterprise Office, Dun Laoghaire County Council and The Design and Crafts Council of Ireland.

Red Man Media worked closely with DLR LEO to create the branding, marketing and print materials for The Design Corner.

We designed and developed the full suite of branded promotional materials including; logo, website, invitations, flyers, posters, shop signage, press ads, web banner ads, social media branding, civic media banners and exterior shop vinyls.

The popularity of The Design Corner continues to grow and it’s Christmas Pop-Up shop campaign was very successfull.


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The Design Corner | Branding

PMS 199 PMS 546


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Irish Association fo Palliative Care

Discharge folder

Irish Association for Palliative Care (IAPC) is a multi-disciplinary membership organisation. Established in 1993, they are an all island body with the purpose of promoting palliative care nationally and internationally. Supported by the HSE, The Irish Hospice Foundation, Laura Lynn, Jack and Jill.

Red Man Media were commissioned by The Irish Hospice Foundation to create a graphic design project entitled “Our Story”. The concept behind this project was to create a colourful new folder design. This new folder was used to replace the generic folder used to hold a child’s medical documents.

The initial pilot was well received and the final design was rolled out for use in several hospitals throughout the country.


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Irish Hospice Foundation | Discharge folder


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IPM Potato GroupRe-Branding

IPM are headquartered in Ireland. We were commissioned by IPM to re-design their branding.

Red Man conceptualised, designed and produced the new branding for the IPM Potato Group which consisted of the brand ID, brand ID heirarchy and guidelines, dynamic website, online and offline advertising, corporate brochures, exhibition stand graphics, exterior signage and interior signage.

The final product was extremely well received and receives a vast amount of visitors. It was brilliant to work with such a successful worldwide company.


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IPM Potato Group | Re-branding


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Sport for Business

Branding, Advertising &Digital Marketing

Sport for Business was set up in 2011 to build better links between sporting and business communities.

We were commissioned by Sport for Business to design their full branding experience. This included a new website, logo, brochure, exhibition displays and online and offline marketing and advertising. We also designed their weekly digital e-magazine.

All of the branding work was consistent and perfected from the start. The client was extremely happy with the final designs and the new brand identity proved to be very successful. Having a clearly defined visual identity served to position the business exactly where they wanted to be.


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Sport for Business | Branding, Advertising & Didital Marketing


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Europa Foods

Branding

Europa Foods are an Irish owned company and a leader in the supply of fresh poultry and artisan foods within Ireland. They pride themselves in providing top quality products which they distribute to the butchery, retail and wholesale trade.

We were commissioned to develop a new website, corporate branding and graphic design solutions for Europa Foods. We created a new logo for the company along with new packaging designs, brochures and vehicle graphics. This new brand identity extended to company stationary and external signage.

We created a full branding experience for Europa Foods that incorporated every aspect of the business.


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Europa Foods | Branding


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Independent Beverage Innovations

Branding & Packaging

Independent Beverage Innovations (IBI) was established to develop unique and creative brands within the spirits industry. Their strategy is founded upon three principles – innovation, quality and design.

We approached this packaging project with the idea of updating a brand that has been recognised for its innovation. This involved updating the look and feel of their existing packaging and creating a fresh, contemporary new design.

The end result was a design that showcased this fun and innovative product. The design delivered a clear message while bringing a fresh, clean edge to their packaging.

What we didPackaging Design, Graphic Design, Branding, Point of Sale and marketing collateral.


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Independent Beverage Innovation | Branding & Packaging