Hum186 final3 (6)

John Williams, Jennifer Wong, Deron Scott, Rachel Toe

HUM 186

04/04/2013

Kathy Kamauu

Effects of Advertising Presentation

Agenda:• Ethical standards for advertising.•Advertising affected American culture.• The key persuasive techniques used in consumer

advertising.• Critical issues that may arise in advertising .• Commercial that strikes you.

Ethical standards for advertising determined by:

• Better Business Bureau.

•  American Association of Advertising Agencies.

• USDA.

Advertising Effects on American culture

•  New inventions.

•  Advertising on society.

•Advertising in politics.  

•Advertising on the culture of a country

Persuasive techniques used in consumer advertising:•The Bandwagon Appeal.•Celebrity Association or Testimonial.•Emotional Appeal.•Humor.•The Anti-bandwagon Appeal.

•Slogan.•Glittering Generality•Product Comparison•Repetition•Weasel Words

Children in advertising

• Sexualized imagery.

•  Underdeveloped cognitive and mental capacities.

•  Being taken advantage of.

•  The creation of demand for unnecessary products

Advertising in schools.

• Distraction to students• Irrelevant to academic

studies• Advertisements only

serves the needs of the consumers not students

Health and advertising.

• Misleading• Scam• Not everything

advertised is healthy but commercials makes it look so good• Certain commercials

target only selected audiences

Political advertising.

• Too much money so little time• Almost all ads are

negative• Some voters actually

change minds because of ads

Find one example of a commercial that strikes you as particularly creative and appealing:

http://www.youtube.com/watch?v=0eN9KP6lOZs

Unusual Elements:

• Creative•Humorous•Encouraging• It got the point across

Target Groups:

• Teenager•Young family's•Kids•Minorities

Appeal to Consumers:

• The usage of music media•Natural and commercial coloring makes it more appealing

to consumers.• Proper packaging marketing

Conclusion:Fast food has had major impact with advertisement. The associations

are to make sure all advertisements are not offense and follows all ethics. Commercials have been used to persuade young crowds and

adults to buy a product.

Questions?

Reference.• www.ehow.com/french-food/www.ehow.com/about_4596406_what-food-coloring-made.html ]

• http://www.icharter.org/standards/eas405/

• http://www.bbb.org/us/bbb-code-of-advertising/

• http://www.aaaa.org/about/association/Documents/AA110.pdf

• http://www.icharter.org/standards/eas405/

• http://www.buzzle.com/articles/persuasive-advertising-techniques.html

• http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/ContempSources.htm

• http://www.foxnews.com/story/0,2933,601524,00.html