Dentsu scb final3

Priority BankingLaunch

A Presentation by Dentsu Alpha Limited

September 16, 2009V2

Wednesday, May 30, 12

Review of BriefObjectivesTarget AudienceConcept & DesignsProgramCost Estimate

Agenda


Review of Brief

Number of target guests: 300§ Representatives of British

embassy in Vietnam§ Priority customers, who are high-

net-worth, biz owners, celebrities, wealthy

§ Representatives from tie-up merchant programs

§ Media representatives

Date: 6 Oct 2009

Time: 6PM - 9PM

Venue: Park Hyatt Saigon

Address: 2 Lam Son Square, District 1, HCMC

q Striking the Priority customers with the features & benefits of Standard Chartered Priority Banking service package tailored for Vietnam.

q Showcasing the PrB debit card which enables PrB customers an access to the standard of world-class service, global connectivity, well differentiated benefits and comprehensive relationship

q Giving thanks to merchants tied up in the privilege campaign that offers special promotions to Standard Chartered Priority Banking customers.

q Expanding and spreading marketing strategy throughout Vietnam and across the world by strengthening the concept “World-class service”.

Objectives Target Audience Date


Over-all Design Theme

Park Hyatt Ballroom will be transformed into the towering KODAK Theater where hundreds of high profile events are held every year.

From the moment, the guests take steps inside the hotel, they will immediately recognize Standard Chartered’s trademark and benchmark of world-class standards and service, exclusively to successful individuals who know life’s priorities.

Transforming Park Hyatt to Kodak Theater

Tall Drapes/Curtains and Glittering Lights

Stylized curtains of gold and alabaster-like walls will be placed outside the foyer. Glittering Lights that will replicate the beauty of evening sky will also adorn the whole setup.

Giant Standard Chartered 3D

Standard Chartered Logo in 3D or Hologram as a show of global excellence and prestige and to greet audience as they enter the foyer.

Priority Essentials

The whole foyer will be transformed into Oscar welcoming walk. Alabaster pillars, dramatic lighting, cocktail tables, photowall, blue flowers and long RED Carpet (that extends from the lobby to the foyer) will synergize the elegant look and feel of the event/brand.


Ballroom

Standard Chartered GlorifiersRotating Standard Chartered Mobius Logos will stand as glorifiers to be placed in all corners of the ballroom.

Pillars and Lighting DesignTall Pillars with dramatic lighting (aka David Tutera) will be surround the entire seating area.

Stage DesignTwo (2) Standard Chartered 3D

Statue in left and right stage.Two Projection in the middle

(movable).

Podium on the right stage (with standard chartered insignia.


In celebrating SUCCESS, FORTUNE & RESPECT, we aim to treat our customers, partners, and potential advocates to a gathering of the

elite.

We aim to introduce and highlight Standard Chartered’s Priority Banking by making the audience experience that they are STARS --

one with the line of prestigious few in the world.

In the event, we will pay tribute and we will all celebrate the good life and everything that is important in...

One Toast to Priorities

6Wednesday, May 30, 12

Welcome Area

SCB Staff welcomes the guests as they enter the event location.

Symbolizing the smooth sound of French way of living (plus everything that is good in Life), guests will be welcomed to the instrumental music of Camille La Festin in Ratatouille.

Dreams are to lovers as wine is to friendsCarried through lifetimes, (and) spilled now and thenI am driven by hunger, so saddened to beThieving in darkness; I know you’re not pleasedBut nothing worth eating is free

My hope is a banquet impatiently downedImpossibly full, now I’ll probably drownMany thieves’ lives are lonely with one mouth to feedIf giving means taking, I’ll never succeedFor nothing worth stealing is…

Free at last; won’t be undersoldSurviving isn’t living; won’t eat what I’m toldLet me free, I’ll astonish you; I’m planning to flyI won’t let this party just pass me by

The banquet is now underway, so…Bring out the bottles; a new tale has spunIn clearing this table, my new life’s begunI am nervous, excited; (oh) just read the marquee!A lifetime of hiding; I’m suddenly free!My dinner is waiting for me

A lifetime of hiding; I’m suddenly free!My dinner is waiting for me


A Show of Global Reach

PGs dressed in Carnival-like National Costumes will line up near the entrance to welcome and usher the VIPs to the main foyer.


Priority Banking Comforts Photo Wall

Couch Photo Wall for Guests Standard Chartered Trust Mark and Priority Banking Logos will adorn the sea of Green and Blue Background.

Guests will be ushered through the RED CARPET to the COUCH Photowall Area.

For the photowall, an elegant couch with a clean designed background of Standard Chartered Trust Mark (with glittering stars) will symbolize the comforts of being a Standard Chartered Priority Banking Account holder.

Corporate Slogan will be added in the backdrop: Leading the Way in Asia, Africa and the Middle East.

Paparazzis (3-5 photgraphers) will take pictures of the guests in their star magazine pose.

The photographs will be shown during the dinner.


After the photowall experience, the guests will be ushered to the main foyer where they can see exhibit of priority banking banners and buzzwords. What are your PRIORITIES? The exhibit will show Standard Chartered pictures,

aiming to intrigue the guests with the big question --- What are your Priorities?

TreatmentTo intrigue the guests and to send an aligned communication message, a flash production which can be shown in plasma tvs will be produced. Alternate: Large format printout. Pictures of Big Ben, Africa Safari, Singapore’s MerLion, Great Walls can be integrated.

What are your Priorities Exhibit?


Program Proper

11Wednesday, May 30, 12

Opening Video

Standard Chartered Ushers and Women in Carnival-like National Costumes will usher the guests to the ballroom.

Guests will be seated down accordingly.

When everybody is seated down, a carnival-like dance number will open the show.

Modern Dance Medley from Africa - Beyonce‘s Dejavu

Asia - Janet Jackson’s RunawayMiddle East - Michael Jackson - Black and White

Snippets form the music videos will be flashed.

What are your

Priorities?


Welcome Notes and Priority Package

After the video, Head of Consumer Banking, Namita

Lal enters stage to give a short

welcome remarks.

Introduction of Priority Package:PrB ServicePrB BenefitsPrb Solutions

International Banking Service

Namita Lal exits and Head of Priority Banking - Marketing will enter and gives a presentation. Presentation will be in flash presentation to

engage audience and show an up-to-date global status.


Priority Banking Word Mark Launch

Music: Big SpenderReference: http://www.youtube.com/watch?v=iG3VfKlfDEk

For the key moment, A broadway style dance number will set the mood to

world-class service and the launch of Priority Banking.

The showdown will be a mix of:

Broadway musicFabulous movie dance steps

Standard Chartered Thrusts and IdealsIntroduction of benefits from partnersAnd unveiling of Priority Banking Card

(mock up)


http://www.youtube.com/watch?v=iG3VfKlfDEk

http://www.youtube.com/watch?v=iG3VfKlfDEk

Classy Dance routine continues til climax.

Ballroom lights go dim.

1

Male dancers enter. Male Dancers dress like English butlers. Dance routine centers on women being served and pampered with SCB

Product.

CHARGEN LED Project: Your right partner in achieving your Priorities. Standard Chartered

Vietnam.

Dramatic follow-spot will focus on center... to reveal a woman dancing

3

Flashes on screen of famous global landmarks. Will end with Vietnam

Landmarks.

4

One by One, female dancers go from audience area to onstage.

5

CHARGEN LED Project: Standard Chartered - Your right partner to a

better future.

2

6 7 8

Priority Banking Word Mark Launch


Dancers gather stage center. Ushers and Women in Carnival-Like National

Costume join the dancers onstage.

9

Reveal Giant mock-up Card from ceiling stage as if it came from the skies. The card will be placed in the

center.

11

12

Flash Pictures in LED of the various benefits of Priority Banking.

10

The Dance will culminate with the entrance of Priority

Banking Card Mock-up - which the dancers will carry in

the middle of the stage.

At the end of the song, lights with Standard Chartered Trust

Marks and Priority Banking Word Mark will be projected in

the audience and the stage areas.


Priority Card Champagne Cheers

Namita Lal enters and gives a brief message.

Standard Chartered’s VIPs and other distinguished guests will enter stage. As they enter the stage, champagne will be distributed to the audience.

Namita Lal continues with her message and segues to a toast.

Standard Chartered Logo will be flashed on screen.Group photos to be taken onstage.


Entertainment and Dinner

Half-way through the dinner, SCB Representatives will go

around to distribute PrB Customer Welcome Pack and

thank-you notes.

Entertainment and world-class talents will grace the stage while

dinner buffet is opened.

Interview videos to be played as background.

Phuong Vi singer

Tuyet Loan

Jazz singer

ArabequesSamba dance

Announcement of Special Awards and Raffle

- Best Evening Formal AttireTrip to Macau/France

Future Agenda announcement: Year-end

celebration with (1) Work-life Balance talk

(2) Promotion campaign for term deposits

(3) Success Story from PrB customers

Closing Remarks


19

Thank you.


Documents

Dentsu scb final3