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John Williams, Jennifer Wong, Deron Scott, Rachel Toe HUM 186 04/04/2013 Kathy Kamauu Effects of Advertising Presentation

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Page 1: Hum186 final3 (6)

John Williams, Jennifer Wong, Deron Scott, Rachel Toe

HUM 186

04/04/2013

Kathy Kamauu

Effects of Advertising Presentation

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Agenda:• Ethical standards for advertising.•Advertising affected American culture.• The key persuasive techniques used in consumer

advertising.• Critical issues that may arise in advertising .• Commercial that strikes you.

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Ethical standards for advertising determined by:

• Better Business Bureau.

•  American Association of Advertising Agencies.

• USDA.

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Advertising Effects on American culture

•  New inventions.

•  Advertising on society.

•Advertising in politics.  

•Advertising on the culture of a country

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Persuasive techniques used in consumer advertising:•The Bandwagon Appeal.•Celebrity Association or Testimonial.•Emotional Appeal.•Humor.•The Anti-bandwagon Appeal.

•Slogan.•Glittering Generality•Product Comparison•Repetition•Weasel Words

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Children in advertising

• Sexualized imagery.

•  Underdeveloped cognitive and mental capacities.

•  Being taken advantage of.

•  The creation of demand for unnecessary products

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Advertising in schools.

• Distraction to students• Irrelevant to academic

studies• Advertisements only

serves the needs of the consumers not students

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Health and advertising.

• Misleading• Scam• Not everything

advertised is healthy but commercials makes it look so good• Certain commercials

target only selected audiences

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Political advertising.

• Too much money so little time• Almost all ads are

negative• Some voters actually

change minds because of ads

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Find one example of a commercial that strikes you as particularly creative and appealing:

http://www.youtube.com/watch?v=0eN9KP6lOZs

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Unusual Elements:

• Creative•Humorous•Encouraging• It got the point across

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Target Groups:

• Teenager•Young family's•Kids•Minorities

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Appeal to Consumers:

• The usage of music media•Natural and commercial coloring makes it more appealing

to consumers.• Proper packaging marketing

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Conclusion:Fast food has had major impact with advertisement. The associations

are to make sure all advertisements are not offense and follows all ethics. Commercials have been used to persuade young crowds and

adults to buy a product.

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Questions?

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Reference.• www.ehow.com/french-food/www.ehow.com/about_4596406_what-food-coloring-made.html ]

• http://www.icharter.org/standards/eas405/

• http://www.bbb.org/us/bbb-code-of-advertising/

• http://www.aaaa.org/about/association/Documents/AA110.pdf

• http://www.icharter.org/standards/eas405/

• http://www.buzzle.com/articles/persuasive-advertising-techniques.html

• http://www.rzuser.uni-heidelberg.de/~el6/presentations/pres_c2_hoa/ContempSources.htm

• http://www.foxnews.com/story/0,2933,601524,00.html