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An interactive keynote presented at Social Media Camp 2013. This presentation is for organizational leaders, digital communications managers, and social media specialists. Through stories, examples, and activities, this presentations walks the audience through a framework for asking the right questions to develop a digital communications strategy that has high impact. At the core of this presentation is the common themes of telling your powerful story, having conversations that matter, and building vibrant community!
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@TyrellMara#SMCamp
#SMCamp@TyrellMara
Driving Social Media Strategy withConversations that Matter
@TyrellMara#SMCamp
Personal Brand
Confidence
Values
Passionate
Authentic Real
Raw
Personality
OpinionPerspective
WhatHowWHY
It doesn’t matter what you do, it’s
why you do it
Who are
True friends don’t care as much
about what you do for work as they do Before you
leverage Social Media, you must understand the WHY of
who you are and why you do what you
Building Networks and Communities
Learning
Great Conversastions
Great Conversastions
Qualified Community based
on Personal or Business
Who you are becomes your screen or filter This is
problem with Traditional Networking
Real Relationships
Return on Investment
Personal ROI
Business ROI
Brand Ambassadors
Network Referral Engine
New Business
Relationships
New Business
Community
Personal Brand How To =
Awareness
We build this our whole
lives
We live this every day
Consciously and
How do you feel and act?
WHY?
Self Discovery
The process of creating a great keynote.
@TyrellMara#SMCamp
have conversations that matter.
tell your story.
build vibrant community.
@TyrellMara#SMCamp
Where are We Going?
The foundationtelling your story.
@TyrellMara#SMCamp
Where are We Going?
Tips and Best Practiceshaving conversations that matter& building vibrant communities
@TyrellMara#SMCamp
Where are We Going?
Case StudyIntroducing
Tekara Organizational E!ectiveness
@TyrellMara#SMCamp
Social Media ...?
@TyrellMara#SMCamp
Why?
@TyrellMara#SMCamp
What
How
WHY
How Great Leaders Inspire ActionA TED talk by Simon Sinek
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What is the first feeling or emotion that comes to mind?
@TyrellMara#SMCamp
@KevinJaggerLong Track Long Shot
Kevin
Building a business through telling a powerful story and
emotionally engaging community
@TyrellMara#SMCamp
‘Unique Voice’ is nothing new.But social media is changing the game...
@TyrellMara#SMCamp
social media = level playing field
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What is your brand’s “WHY”?
What is your Unique Voice?
Reflection
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Exercise
(Share with a partner) What is your...
Purpose.Belief.Cause.Passion.
@TyrellMara#SMCamp
Building Online Communities
@ClosduSoleil
@TyrellMara#SMCamp
Intentional Conversations and Relationships
=Opportunity
@TyrellMara#SMCamp
Building your Community
Tip #1Follow the Follower
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As humans we create networks that are aligned
and relevant to us.
@TyrellMara#SMCamp
“Start the conversation”
image by <a href="http://www.freeimageslive.co.uk/free_stock_image/twitterjpg" target="_blank"> freeimageslive.co.uk - creator</a>
The time and effort we invest in our communications is exactly what we should expect in return!
@TyrellMara#SMCamp
Tip #2 Ask Questions
@TyrellMara#SMCampImage Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/
Tip #3Listen to the Conversation!
@TyrellMara#SMCamp
People are talking about your business/industry every day.
@TyrellMara#SMCamp
Are you listening to the right conversations?
@TyrellMara#SMCamp
How do you define Community?
What type of conversations are taking place?
What type of relationships are being built?
Reflection
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Exercise
1) One story or example where you have built a meaningful relationship using social media.
2) One idea that you can implement tomorrow to start building meaningful relationships online.
Share with your neighbour:
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A Social Media Business Case
@TekaraInc
facebook.com/TekaraInc
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Why
To change the energy and impact of business through powerful conversations
and “walking beside” our clients.
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Unique Story and Voice
A Community of Extraordinary Associates
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Outcomes and Objectives
Build an online presence and engaged community
Change organizational culture towards technology
Drive new business, partnership, and associate opportunities
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Tekara’s Social Media Strategy
Our Story = Thought Leadership Blog
Leveraging Strengths = Targeted Community Building
Dual Branding Model = Social Media Training
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6 Month Time Period
1,100 followers
310 RT’s
1,300 Mentions
160 fans
10% engagement ratio
Metrics and Measurement
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Metrics and Measurement
Website Tra"c
59% increase unique visitors
600 more pageviewsper month
Blog = most viewed page on the site
Top 5 Referrers of tra"c = social media sites
Increase in Organic Search Tra"c
@TyrellMara#SMCamp
How do you define success?
@TyrellMara#SMCamp
tell your story.
have conversations that matter.
build vibrant community.
Why do you exist?
Your authentic Unique Voice
Where magic happens
@TyrellMara#SMCamp
Thank you!
Use #SMCamp Tweet your “Golden Nugget”
Exercise
@TyrellMarawww.tyrellmara.com
tyrell@mara.ca778-387-3068
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