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Virgin Case Study
Group 8
Virgin’s Diversification MovesProducts/Services
Existing New
Markets
Existing
New
Market Penetration New Products & Services
Market Development Conglomerate Diversification
Virgin’s Diversification MovesProducts/Services
Existing New
Markets
Existing
New
Market Penetration New Products & Services
Market Development Conglomerate Diversification
1973Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)
1984Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)
Virgin Atlantic (1984)
1985Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)Virgin Atlantic (1984)
Virgin Holiday (1985)
1987Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Records America (1987)
1988Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Records America (1987)
Virgin Megastore (1988)
1992Products/Services
Existing New
Markets
Existing
New
Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Records America (1987)Virgin Megastore (1988)
1993Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)
Virgin Radio (1993)
1994Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
1995Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)
Virgin Direct (1995)
1996Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin net (1996)
Virgin Express (1996)
1997Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin net (1996)Virgin Express (1996)
Virgin Trains (1997)Virgin Cosmetics (1997)
Virgin One (1997)
1999Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin net (1996)Virgin Express (1996)
Virgin Trains (1997)Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
2006Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin net (1996)Virgin Express (1996)
Virgin Trains (1997)Virgin Cosmetics (1997)
Virgin One (1997)Virgin Mobile (1999)
Virgin Nigeria (2006)
2006Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin net (1996)Virgin Express (1996)
Virgin Trains (1997)Virgin Cosmetics (1997)
Virgin One (1997)Virgin Mobile (1999)
Virgin Nigeria (2006)
Virgin Media (2006)
2008Products/Services
Existing New
Markets
Existing
New
Virgin Atlantic (1984)Virgin Holiday (1985)
Virgin Megastore (1988)Virgin Radio (1993)
Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)
Virgin Express (1996)Virgin Trains (1997)
Virgin Cosmetics (1997)Virgin One (1997)
Virgin Nigeria (2006)Virgin Media (2006)
Virgin Mobile India (2008)
Corporate Parent
• Adding Value as Corporate Parent– Brand Image – Central Services and Resources– Integration Opportunities – vertical & horizontal
integration– CSR Initiatives– Bureaucratic Complexities
• Moving Forward– Interfere in subsidiary business in cases of poor
performance
Moving into Banking Industry
• Acquisition of Northern Rock – Expanding Product Portfolio– Competitive Advantage
• 70 branches.
Continued Pursuit in Banking
• Easy Financial services to Virgin Subsidiaries
• Lower interest rates
Successor to Sir Richard Branson
• Challenges– Virigin’s corporate decisions steered by Richard.– Richard himself adds to the brand image of Virgin– Complex portfolio to manage
• Moving Forward– Delegating authority to leadership team– Richard as the mentor / chairman– Not making drastic decisions in the short term.
THANK YOUANY QUESTIONS?
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