VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

Virgin brain child of Richard

Branson started it’s journey in

1970’s with introduction of

Virgin Records.

Went on to create over 400

companies world wide.

The Virgin name is third most

respected brand in britan.

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

Branson-”whenever we find them,there is clear opportunity area for Virgin to do a much better job than the competition. We introduce trust, innovation, and customer friendliness where they don’t exsist”.

BRAND DILUTION

Brand dilution due to too many businesses.

Some fumbles: Virgin Cola ,Virgin Cosmetics, Virgin Vodka.

Branson is a master of strategic public stunt

screw it ,let’s do it

Branson cares about Virgin’s customers and

The impact his companies have on people and planet.

A team of scientists, entrepreneurs, and environmental enthusiasts consult with Virgin about what it needs to do on a grassroots and global level. The goal is to change the way “businesses and the social sector work together—driving business as a force for good.”

Corporate responsibility and sustainable development (CR/SD) a key priority for every one of his companies

Branson stated, “I believe that in the future, we will be able to enjoy healthy and fulfilling lifestyles whilst minimizing the negative impact we have on the world.”

Virgin categorizes its business into 8 socially responsible and sustainable groups

1. Flying high

2. We’re all going on a summer holiday.

3. Staying in touch

4. Watching the pennies

5. Getting from A to B

6. My body is a temple

7. Out of this world

8. Just get out and relax

In 2007, Branson established the Earth Challenge to award $25 million to any person or group who develops a safe, long-term, commercially viable way to remove greenhouse gases from the atmosphere. Submitted inventions are now being reviewed by a team of scientists, professors, and environment professionals.

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

How is Virgin unique in its quest to be a socially responsible and sustainable company?

1. Virgin Unite-a non-profit organization.

2. Corporate responsibility and sustainable development(CR/SD) a key priority.

3. Virgin wines purchases only from small farms.

4. “Virgin Green Fund” to tackle global warming due to emissions.

5. Earth Challenge.

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

How do you feel about the company’s having such a negative environmental impact on the world (via air and rail) and the message it communicates through efforts like the Earth Challenge?

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

If it is not Virgin ,some other company would be responsible for negative impact on the environment utilizing the opportunity to address demands in that field.

Besides ,Virgin is acting responsibly through various measures and activities to protect environment.

Virgin is encouraging everyone to be socially responsible to protect our planet through efforts like Earth Challenge

VIRGINRICHARD BRANSON AND THE VIRGIN

GROUP OF COMPANIES IN 2007

If you were Richard Branson, what would you do with Virgin’s holistic marketing strategy?

1. I would continue to move in the direction of

ethical , social, and global strategies to create a

better earth on the global and local scale.

2. I would also continue my direct and

interesting consumer feedback program by

contacting consumers directly to evaluate the

effects of the marketing strategies at hand.

3. Consumers obviously appreciate the “ethical

behavior” and “social responsibility behavior”

that Branson and Virgin has shown and it is

reflected in their profits.

SUMMARY

DISCLAIMER Created by Kolagani Harichandana,NIT Raipur,during

a marketing internship under Prof.Sameer Mathur,IIM

Lucknow.

K.Harichandana Prof.sameer mathur