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Virgin Case Study Group 8

Virgin Case Study

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Page 1: Virgin Case Study

Virgin Case Study

Group 8

Page 2: Virgin Case Study

Virgin’s Diversification MovesProducts/Services

Existing New

Markets

Existing

New

Market Penetration New Products & Services

Market Development Conglomerate Diversification

Page 3: Virgin Case Study

Virgin’s Diversification MovesProducts/Services

Existing New

Markets

Existing

New

Market Penetration New Products & Services

Market Development Conglomerate Diversification

Page 4: Virgin Case Study

1973Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)

Page 5: Virgin Case Study

1984Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)

Virgin Atlantic (1984)

Page 6: Virgin Case Study

1985Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)Virgin Atlantic (1984)

Virgin Holiday (1985)

Page 7: Virgin Case Study

1987Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Records America (1987)

Page 8: Virgin Case Study

1988Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Records America (1987)

Virgin Megastore (1988)

Page 9: Virgin Case Study

1992Products/Services

Existing New

Markets

Existing

New

Virgin Record Label (1973)Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Records America (1987)Virgin Megastore (1988)

Page 10: Virgin Case Study

1993Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)

Virgin Radio (1993)

Page 11: Virgin Case Study

1994Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)

Page 12: Virgin Case Study

1995Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)

Virgin Direct (1995)

Page 13: Virgin Case Study

1996Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin net (1996)

Virgin Express (1996)

Page 14: Virgin Case Study

1997Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin net (1996)Virgin Express (1996)

Virgin Trains (1997)Virgin Cosmetics (1997)

Virgin One (1997)

Page 15: Virgin Case Study

1999Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin net (1996)Virgin Express (1996)

Virgin Trains (1997)Virgin Cosmetics (1997)

Virgin One (1997)

Virgin Mobile (1999)

Page 16: Virgin Case Study

2006Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin net (1996)Virgin Express (1996)

Virgin Trains (1997)Virgin Cosmetics (1997)

Virgin One (1997)Virgin Mobile (1999)

Virgin Nigeria (2006)

Page 17: Virgin Case Study

2006Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin net (1996)Virgin Express (1996)

Virgin Trains (1997)Virgin Cosmetics (1997)

Virgin One (1997)Virgin Mobile (1999)

Virgin Nigeria (2006)

Virgin Media (2006)

Page 18: Virgin Case Study

2008Products/Services

Existing New

Markets

Existing

New

Virgin Atlantic (1984)Virgin Holiday (1985)

Virgin Megastore (1988)Virgin Radio (1993)

Virgin Vodka & Virgin Cola (1994)Virgin Direct (1995)

Virgin Express (1996)Virgin Trains (1997)

Virgin Cosmetics (1997)Virgin One (1997)

Virgin Nigeria (2006)Virgin Media (2006)

Virgin Mobile India (2008)

Page 19: Virgin Case Study

Corporate Parent

• Adding Value as Corporate Parent– Brand Image – Central Services and Resources– Integration Opportunities – vertical & horizontal

integration– CSR Initiatives– Bureaucratic Complexities

• Moving Forward– Interfere in subsidiary business in cases of poor

performance

Page 20: Virgin Case Study

Moving into Banking Industry

• Acquisition of Northern Rock – Expanding Product Portfolio– Competitive Advantage

• 70 branches.

Page 21: Virgin Case Study

Continued Pursuit in Banking

• Easy Financial services to Virgin Subsidiaries

• Lower interest rates

Page 22: Virgin Case Study

Successor to Sir Richard Branson

• Challenges– Virigin’s corporate decisions steered by Richard.– Richard himself adds to the brand image of Virgin– Complex portfolio to manage

• Moving Forward– Delegating authority to leadership team– Richard as the mentor / chairman– Not making drastic decisions in the short term.

Page 23: Virgin Case Study

THANK YOUANY QUESTIONS?