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Virgin mobile case study Final 2

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  1. 1. Confidential and Proprietary Information of Virgin Mobile USA, L.P.Confidential and Proprietary Information of Virgin Mobile USA, L.P. 0 Virgin Mobile KSA Recruitment Case Study Future of Recruitment
  2. 2. The Challenge Adapt the international Virgin mobile work environment with the Saudi culture by recruiting the best Saudi Talent in the market. Inject Virgin way of doing business in the Saudi culture by attract best talent in the market to life Virgin Values. People and PlanetTravel & Leisure Mobile & Media Music & Entertainment Money Health & Wellness
  3. 3. How we did it
  4. 4. 3 Our values are at the heart of everything we do, whether it's creating a new service for our customers or how we look after our team. Virgin way
  5. 5. 4 Virgin way, Change the game for GOOD
  6. 6. Virgin Mobile KSA Changes the Game for Good because we champion self expression by curating, educating, developing and showcasing talent. We want candidate not to run Virgin operation only but we want every talent to present Virgin values We want to inspire every one to participate in the Game We want Big Data The BigIdea
  7. 7. Engagement (Engage your partners) ( Engage every one) in the game ( all departments) Participation (get everyone in the Game) Celebrate Being part of a Virgin company means we don't just want to be proud of what we do, we also want to celebrate how we do it. Internally & externally Technics Publish or place advertisement in selected media Apply to published opening Shortlist candidates based on JD criteria and questionnaire Conduct initial phone screening Administer Aptitude or Personality Test (depending on policy) Submit candidates shortlist for 1st personal interview Interview applicants (1st stage according) Generate / Negotiate Employment Offer. Sign acceptance of Employment Offer
  8. 8. Create candidate journey inspired by Virgin costumer journey. Build a capable website with strong smart digital engine. (use the recruitment website to advertise our jobs) (Attract the most used recruitment websites to post the jobs and link it to our website for applying Raised up the bar (number of jobs were 100s as full-timers & part times, the target was to get 20,000 CVs. Social Media by creating a big buzz with tones of online activities to let the candidates to Generate our Content by : Inspiration Videos, Competitions Q&A support Created the platform
  9. 9. we were looking for film makers, photographers, stylist, sport gurus, foodie, a huge group of brand ambassadors) Jobs
  10. 10. Video
  11. 11. Website
  12. 12. Computations Q&A Testimonial of candidate content Social media activities
  13. 13. Show respect Results
  14. 14. Activities Indication Program Employee Hand book Welcoming email, Welcoming and On-Boarding
  15. 15. Confidential and Proprietary Information of Virgin Mobile USA, L.P.Confidential and Proprietary Information of Virgin Mobile USA, L.P. 14 Thank you Abdullah Hashem +966505815647 @Hashem_Abdullah