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Storytelling is an age-old way of connecting with humans and making messages resonante. Paul Bennun and Hilary Perkins explain how.
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! " #$%&'()*#!+,!
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/*0123)4506&'*7&)88519
$!Somethin’ Else + SkinsTransmedia Case Study
Paul BennunHilary Perkins
12:20 -‐ 12:40
Hillary Perkinscommissioning editor
@cowbite
Paul Bennunchief creative officer
@benoonbenoon
Hillary Perkinscommissioning editor
@cowbite
Get last year’s audience back
Advance the state-of-the art
Make something perfect for our audience
Who watches and how?
How is this stuff made?
Bringing characters alive, where the audience lives ...
“The spoiler filter”
“Social media catch-up”
Right tools for the job
! " #$%&'()*#!+,!
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/*0123)4506&'*7&)88519
$!www.ogilvy.co.uk
#LTF2012#storytelling@ogilvyuk
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