Mobile Advertising in Argentina - Admob

Mobile Advertising in Argentina

2009 AdMob, Inc. Confidential & Proprietary

Jeff Merkel Director, Mobile Google | AdMob jmerkel@google.com

AdMob Overview

2009 AdMob, Inc. Confidential & Proprietary

•  Founded by Omar Hamoui in 2006 •  Worlds leading mobile ad network •  Over 20,000 mobile WAP sites and Applications in the

network •  Over 20 billion ad imps served each month globally •  Developed hundreds of mobile advertising campaigns

on brands such as:

©2009 AdMob, Inc. Confidential & Proprietary

©2009 AdMob, Inc. Confidential & Proprietary

©2009 AdMob, Inc. Confidential & Proprietary

State of the Mobile Web in Argentina

2009 AdMob, Inc. Confidential & Proprietary

Argentina – iPhone and Android driving growth

2009 AdMob, Inc. Confidential & Proprietary

LATAM brands investing in mobile as audience grows

Autos

Finance/Insurance

CPG

Travel and Tourism

Case Study: Nivea Sun by Pontomobi

2009 AdMob, Inc. Confidential & Proprietary

"It  sounds  obvious,  but  there's  nothing  more  powerful  than  mobile  adver9sing  to  promote  a  mobile  applica9on.  With  AdMob  we  had  an  extremely  professional  rela9onship  and  outstanding  results.  In  less  than  4  days  we  achieved  #  1  rank  in  the  Brazilian  Apple  App  Store."    

Leo  Xavier,  Founder,  Pontomobi  Interac9ve  

Case Study: Radio Skol by Aorta

2009 AdMob, Inc. Confidential & Proprietary

Case Study: Radio Skol by Aorta

2009 AdMob, Inc. Confidential & Proprietary

Advertising boost ranking

Advertising on the AdMob iPhone network boosted Radio Skol’s ranking to #1 in the Music category and #10 in the overall Brazil App Store

2009 AdMob, Inc. Confidential & Proprietary

Thank you.

Jeff Merkel Director, Mobile Google | AdMob jmerkel@google.com